Category: Southeast Asia
The appointment comes as Vietnamese consumers adopt more digital-first habits, with short-form video, social commerce and brand trust increasingly shaping purchasing decisions.
Indonesia – Fintech giant Robinhood Markets, Inc. is set to enter the Indonesian market after signing agreements to acquire local brokerage PT Buana Capital Sekuritas and licensed digital financial asset trader PT Pedagang Aset Kripto. The move marks Robinhood’s planned debut in Indonesia and forms part...
Singapore — McCann Singapore and MullenLowe Singapore will combine to form a single integrated creative agency, operating under the McCann Singapore brand, following Omnicom’s acquisition of Interpublic. The move marks a strategic exception to the global realignment, which sees MullenLowe joining TBWA...
Manila, Philippines – Coca-Cola has relaunched its Balikbayan programme for a third consecutive year, offering Filipino-Canadians an opportunity to send packages to family and friends in the Philippines during the holiday season. The initiative, run in partnership with nine Sari-Sari stores across the...
Singapore – Lazada has launched its ‘Lazada Membership Programme’, a new loyalty model that combines service enhancements, lifestyle perks and a focus on building long-term customer trust. The programme introduces a four-tier system designed to expand the role of loyalty beyond traditional discount-driven...
The new division is positioned to strengthen Sticky Rice’s capabilities in delivering socially driven campaigns by offering adaptable tools and services tailored to fast-moving digital platforms.
The Jakarta edition marked the third staging of the event and formed part of Ascott’s second season as Chelsea’s Official Hotels Partner.
The company said it reached the 3,000-store threshold at a record pace, adding nearly 800 outlets and expanding its international footprint by 50% over the past two years.
Singapore — Traveloka and the Singapore Tourism Board (STB) have launched a new regional marketing campaign, ‘A World of Experiences Await’, aimed at positioning Singapore as a preferred short-haul destination for young travellers across Southeast Asia. The initiative targets Indonesia, Malaysia,...
Indonesia – Nickelodeon Play Center has officially opened in two locations in Indonesia, following a licensing agreement between PLAY Culture Co., Ltd., PT Tematik Makmur Abadi, and Paramount to develop and operate the new family entertainment spaces. The centres introduce five themed worlds based on...
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