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Category: Southeast Asia

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CelcomDigi’s year-end campaign urges Malaysians to rediscover their roots with Sarawak-inspired film
Posted on December 24, 2024
by Aliza Carmona
Titled ‘Bejalai: Journey of Inspiration,’ CelcomDigi’s film draws inspiration from the age-old Iban tradition of ‘bejalai’—a coming-of-age journey where individuals venture far from their village, returning with wisdom, wealth, or fame to benefit their community.
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Blue Totem Communications promotes Jo-Ann Teo, Eileen Kang, Colin Lau for agency growth
Blue Totem Communications promotes Jo-Ann Teo, Eileen Kang, Colin Lau for agency growth
Posted on December 23, 2024
by Fatima Baduria
Blue Totem Communications (BTC), an independent public relations and communications agency, has recently promoted Jo-Ann Teo to senior consultant and Eileen Kang to associate consultant in an effort to drive agency growth.
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Kingdom Digital tapped as EVA Air’s creative agency of record
Kingdom Digital tapped as EVA Air’s creative agency of record
Posted on December 23, 2024
by Teddy Cambosa
As part of this partnership, Kingdom Digital successfully executed its first on-ground experiential event for EVA Air, ‘Worlds Within Reach,’ at One Utama Shopping Centre from 20th to 24th November 2024.
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Spritzer Sparkling Inspires Healthier Choices with "Cabar Dirimu, Cipta Versi Baharu" Campaign
Spritzer Sparkling inspires healthier choices with "Cabar Dirimu, Cipta Versi Baharu" campaign
Posted on December 23, 2024
by Teddy Cambosa
This innovative campaign positions Spritzer Sparkling as the perfect hydration companion for those looking to refresh their routines and embrace wellness—all while indulging in a guilt-free fizzy experience.
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Travel Alliance to launch cross-border rewards programme with Grab, Trip.com partnership 
Travel Alliance to launch cross-border rewards programme with Grab, Trip.com partnership 
Posted on December 20, 2024
by Fatima Baduria
Travel Alliance is set to launch a cross-border telco rewards programme for its customers with ride-hailing and delivery company Grab and travel brand Trip.com.
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Funding Societies secure US$25 million investment from Cool Japan Fund to support SMEs in SEA
Funding Societies secure US$25 million investment from Cool Japan Fund to support SMEs in SEA
Posted on December 20, 2024
by Fatima Baduria
Funding Societies, a digital finance platform, has secured a US$50 million investment from Cool Japan Fund (CJF), Japan’s sovereign wealth fund.
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Catcha Digital acquires 70% stake in Tastefully Malaysia
Catcha Digital acquires 70% stake in Tastefully Malaysia
Posted on December 20, 2024
by Teddy Cambosa
The acquisition will provide significant cross-selling opportunities between Catcha’s existing advertising client base and Tastefully’s clientele. 
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Senoko Energy, ABrandADay offers plushies in lockers through activation with Pick Network, Target Media
Senoko Energy, ABrandADay offers plushies in lockers through activation with Pick Network, Target Media
Posted on December 20, 2024
by Fatima Baduria
Energy provider Senoko Energy, in collaboration with creative consultancy ABrandADay, is giving away its pineapple plushies to eligible homeowners in a locker activation launch. 
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Blackhawk Network partners with Roblox to introduce digital gift cards in Indonesia
Posted on December 20, 2024
by Aliza Carmona
Roblox digital gift cards are now accessible on popular gaming platforms such as Tokopedia, Lapakgaming, Bukalapak, PaysGift, Codashop, Blibli, GOC, and UniPin, available in denominations of 100,000 rupiah, 200,000 rupiah, or 500,000 rupiah.
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Bantex strengthens market position with product line expansion, brand refresh
Posted on December 20, 2024
by Aliza Carmona
To strengthen its position as a high-quality, mid-to-high-end stationery brand, Bantex has unveiled a comprehensive brand refresh alongside a significant expansion of its product line in Indonesia.
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