Category: Southeast Asia
The campaign reimagines the film’s story of a hidden treasure cave in a modern comedic format, positioning the brand’s Ramadan feast as a similarly valuable discovery meant to be shared with others.
Indonesia – PT Bank Central Asia Tbk (BCA) has kicked off its latest Ramadan campaign, encouraging audiences to reflect on family, sincerity, and the quiet acts of devotion that define the holy month. Titled “Ramadan Do It Better on myBCA”, the campaign seeks to raise awareness of myBCA’s features...
Manila, Philippines – Mountain Dew has launched a gaming campaign in the Philippines that challenges players to compete without three commonly used keyboard keys, as part of an activation developed with BBDO Guerrero. The initiative, titled “Play No Dew”, centres on the removal of the “D”, “E”, and “W”...
Singapore – Frasers Property is turning shopping malls into classrooms for green living with a six-week campaign aimed at families and younger consumers in Singapore. The developer’s Singapore retail arm has launched “Green-Coded–Live the Sustainable Life”, running from 16 March to 3 May across ten malls. ...
The campaign aims to encourage consumers to celebrate the occasion with friends and family while experiencing elements of Irish culture at participating venues.
Bangkok, Thailand – Thai telecommunications provider AIS has launched “AISpace,” an AI hub designed to streamline access to a range of AI-powered tools, including SparkChat, Alisa AI, Microsoft 365 Copilot, and Google Gemini. The platform was introduced under the theme “An AI hub for Thai people,” highlighting...
The film focuses on individuals whose work shapes familiar elements of the festive season, including the weaving of songket, the crafting of songkok, the lighting of pelita, and the preparation of lemang.
The rollout comes as financial scams continue to rise in the country. According to the Ministry of Home Affairs Malaysia, Malaysians lost RM2.77 billion to financial fraud in 2025.
Singapore – The Singapore Tourism Board is courting Hong Kong’s younger travellers with a campaign that leans heavily into street culture, nightlife, and art—a deliberate shift from the polished, orderly image long associated with the Lion City. The initiative, titled “We Don’t Wait for Fun”, targets...
Singapore – Strategic consultancy PR Group has expanded its regional mandate with Australian AI healthcare company Heidi, deepening a partnership that began during the startup’s early growth phase. The firm will now handle communications across Southeast Asia and North Asia from its Singapore hub,...
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