Category: Southeast Asia
In the film, this tradition serves as a metaphor for how legacy, progress, and prosperity are built through collaboration rather than individual effort.
The series premiered on Xiaohongshu, where short-form serialised drama content has gained traction among Chinese-speaking audiences in Malaysia. Episodes were later rolled out on Scentify’s Instagram account to expand reach to a broader audience.
The "govern first" advantage: How PRecious Communications transitioned to an AI-first advisory model
PRecious Communications implemented a multi-layered strategy that prioritised security and human judgment over raw speed.
Bangkok, Thailand – KFC Thailand marked Chinese New Year with a campaign and on-ground activation centred on a limited edition product and sensory experiences. The launch event, titled “KFC Crack the Crunch: Chinese New Year Festival”, was held at the Tiger God Shrine in Sam Yan. As part of the campaign,...
Singapore – The LEGO Group has unveiled an expanded Asia-Pacific regional hub in Singapore, now spanning more than 7,000 square metres across four floors and housing over 500 employees, marking its latest investment in world-class workplaces and regional growth. The upgraded hub strengthens the company’s...
Indonesia – Coda, a digital content monetisation and distribution platform, has partnered with Indonesia’s Ministry of Creative Economy/Creative Economy Agency (EKRAF) to launch an anti-scam campaign to help Indonesian gamers identify, avoid, and report common online gaming fraud. The campaign, titled...
Bangkok, Thailand – Ahead of the premiere of Girl from Nowhere The Reset on 7 March, SOUR Bangkok has launched an out-of-home billboard campaign across key locations in Bangkok. Girl from Nowhere follows the story of Nanno, a mysterious girl who transfers between different schools and exposes misconduct...
Singapore – The Singapore Tourism Board (STB) has appointed Edelman as its public relations agency following a competitive pitch. The mandate takes effect immediately for two years and two months, with an option to extend for a further three years upon completion. The appointment comes as STB advances...
Jakarta, Indonesia – Duolingo is rolling out its Chess Player-vs-Player (PvP) mode on Android, letting users dive into beginner-friendly chess lessons and test their skills against real opponents. The course applies the Duolingo Method, which emphasises learning by doing rather than memorisation, to...
Singapore – McDonald’s Singapore hosted its largest community Lohei celebration at Punggol Digital District, bringing together more than 200 ComLink+ families and Punggol residents from diverse backgrounds in a festive show of unity and togetherness. The event was attended by Gan Kim Yong, Deputy...
