Kuala Lumpur, Malaysia – As Malaysians reflect on the year gone by and prepare for new beginnings, Spritzer Sparkling introduces its latest campaign, “Cabar Dirimu, Cipta Versi Baharu” (Push Your Limits, Redefine Yourself). The campaign inspires Malaysians to adopt healthier habits with Spritzer Sparkling as their ally, making positive changes simpler and more sustainable.
This innovative campaign positions Spritzer Sparkling as the perfect hydration companion for those looking to refresh their routines and embrace wellness—all while indulging in a guilt-free fizzy experience.
Sparkling Wellness: The Perfect Resolution Partner
Spritzer Sparkling’s unique selling proposition is clear: No sugar, no sweeteners, no calories. Made from natural mineral water and infused with natural fruit flavoring, it’s high in silica for health and beauty benefits, with no preservatives.
“Spritzer Sparkling isn’t just a drink—it’s a movement,” said Chan Shiao Chew, head of marketing at Spritzer Malaysia. “By choosing Spritzer Sparkling, Malaysians are taking the first step towards a healthier lifestyle while enjoying the refreshing fizz they crave.”
The campaign’s mission is clear: turn small steps into lifelong habits. Whether it’s switching from sweetened fizzy drinks or indulging in an occasional craving for a healthier fizz, Spritzer Sparkling supports Malaysians in making healthier choices that are easy to sustain.
The Inner Battle: A Relatable Storyline Starring Syafiq Kyle
The campaign’s anchor video features renowned Malaysian actor Syafiq Kyle in an engaging storyline that brings the inner battle of New Year’s resolutions to life.
Set as a dramatic card game, Syafiq faces off against a darker, negative version of himself. The “positive Syafiq” places goal-oriented cards like “Achieve 100k savings” or “Keep a healthy life,” only for the negative self to counter with excuses like overspending, giving up, and indulgence in sugary drinks.
In a triumphant move, Syafiq counters with a game-changing card: Spritzer Sparkling. This moment symbolizes the empowerment that comes with making better choices and defeating unhealthy habits.
The video’s relatable theme, combined with Syafiq’s charismatic performance, positions Spritzer Sparkling as the ultimate ally in overcoming self-doubt and achieving meaningful change.
“Every sip of Spritzer Sparkling represents a victory against unhealthy habits,” said Janice Goh, senior brand manager for Spritzer Malaysia. “We’re proud to be the brand that helps Malaysians turn their resolutions into realities.”
Amplifying Impact: Reaching Millions with a Message of Change
The campaign taps into multiple platforms to create maximum impact:
Influencer Marketing: Key opinion leaders will share their personal journeys and how Spritzer Sparkling helps them stay on track with their health goals, fostering trust and reliability.
Social Media Ads: Engaging content will educate and entertain, ensuring consumers understand the product’s benefits while staying inspired.
Sponsorship of “Miles with EcoBrown Walkathon”: By aligning with the Walkathon for Diabetes Awareness, Spritzer Sparkling reinforces its commitment to health and community well-being.
The campaign will run for one month at the end of 2024, spanning across Malaysia to ensure a wide reach and sustained engagement during this significant period of reflection and renewal.
Expert Media Global Behind the Story
The creative storytelling and strategic execution of this campaign are led by Expert Media Global, showcasing their ability to blend compelling narratives with actionable brand messaging. Through this collaboration, Spritzer Sparkling delivers a campaign that resonates deeply with its audience while driving impactful results.
Healthier Choices, Lasting Change
Spritzer Sparkling addresses one of the biggest barriers to New Year’s resolutions: sustainability. By offering a simple and enjoyable switch from sugary or artificial fizzy drinks, the product helps consumers build habits they can stick with.
“Healthier living doesn’t have to be complicated,” said Gavin Lee, brand manager for Spritzer Malaysia. “With Spritzer Sparkling, every sip is a step toward a better version of yourself. It’s about turning small victories into lifelong habits.”
Find out more on: https://www.spritzer.com.my/sparkling_cabar_dirimu
