Category: Southeast Asia
Manila, Philippines – Thousands of commuters across the Philippines were offered a free taste of Jollibee’s upgraded Yumburger at major transport hubs and shopping centres, with the revamped burger featuring a larger beef patty and additional dressing, while remaining priced at 45 pesos (USD $0.78)....
By translating complex payment security systems into character-led storytelling, the campaign presents fraud prevention in a more relatable and engaging format.
Brunei – Independent advertising agency Moonfolks has touched down in Bandar Seri Begawan, Brunei, marking it as one of the first international agencies to establish a presence in the country. The agency’s launch on 23 February coincides with Brunei’s National Day, commemorating the country’s 42nd year...
Manila, Philippines — ACMobility, BYD Cars Philippines, and the Department of Tourism (DOT) have formalised a partnership for the ‘Drive Electric. Love Pinas.’ campaign, which seeks to promote sustainable land travel across the Philippines through a nationwide electrified drive from North to South using...
Kuala Lumpur, Malaysia – Astro Malaysia has tapped Naga DDB Tribal to launch its Chinese New Year initiative, titled “All Right! Kudada,” aimed at engaging Malaysian Chinese households during the festive season. Anchored on the theme “Spark New Celebration, Find New Joy,” the effort seeks to reposition...
The event, with MARKETECH APAC serving as media partner, will focus on deep-dive sessions, hands-on demonstrations, and networking with industry pioneers, centred around the theme on revolutionising content supply chains— from manual production to automated, hyper-personalised experiences.
Bangkok, Thailand – True Corporation has partnered with Myanmar-based entertainment platform Mahar to offer Myanmar digital content to subscribers in Thailand, targeting the country’s migrant community. The collaboration will allow users in Thailand to access Mahar’s catalogue of films, television series...
Singapore – Marina Bay precinct partners United Overseas Bank, Marina Bay Sands, and the Singapore Tourism Board, together with Disney Cruise Line, have unveiled a two-month precinct-wide activation culminating in a three-night fireworks sky show over Singapore’s skyline from 13 to 15 March 2026. Titled...
A well-built digital platform, much like Supermom, designed specifically for them, becomes more than a content hub—it becomes a data-rich ecosystem where insights, conversations, and commerce intersect.
Bangkok, Thailand – Krungthai Card (KTC) has partnered with Bangkok Dusit Medical Services (BDMS) to launch a wellness campaign titled “The Journey Within”, aimed at promoting healthcare services in Thailand. The collaboration links KTC’s financial services with BDMS’ healthcare network, including BDMS...
