Senoko Energy, ABrandADay offers plushies in lockers through activation with Pick Network, Target Media

Singapore – Energy provider Senoko Energy, in collaboration with creative consultancy ABrandADay, is giving away its pineapple plushies to eligible homeowners in a locker activation launch. 

Senoko Energy’s activation, launched in partnership with locker network Pick Network and OOH media platform owner Target Media, conceals the BB Ong Lai and Ong Li plushies in lockers at 282C Sengkang East Avenue. 

The lockers can be accessed by scanning a QR code and completing a brief questionnaire. Those eligible will be sent a PIN that unlocks the locker with a free plushie.

Through the activation, Senoko Energy aims to engage customers through community experiences, consequently boosting its brand presence in Singapore.

The activation builds on Senoko Energy’s launch of plushie vending machines, adding convenience to how they can be redeemed.

“Our social channels have been buzzing with requests for more of BB Ong Lai and Ong Li after the success of their tour. We’re pleased to partner with Pick Network and Target Media to bring these fan favourites even closer to home,” Heather Ang, head of marketing and consumer sales at Senoko Energy, said.

“Being the first to launch this innovative locker wrap activation lets us offer the beloved pineapple plushies to more homeowners across Singapore—this time, right to their doorsteps or almost,” Nafe Tong, chief creative officer and founder at ABrandADay, said.