Category: Southeast Asia
It’s rare for marketing leaders to have experience in both aviation and hospitality, but for Plaza Premium Group’s new associate director of marketing and communications, Julian Sng, this combination is exactly what made the role appealing. In this new position, he is tasked with taking the company’s...
Manila, Philippines – FIFA has appointed Aleph as its exclusive partner for the commercialisation and multimedia distribution of the FIFA World Cup 2026™ in the Philippines. Under the partnership, advertising, sponsorship, and other commercial opportunities in the Philippines will be funneled through...
Bangkok, Thailand – One Bangkok has rolled out its Chinese New Year activation, headlined by a festival and several on-site activities. The celebration aims to bring together traditional beliefs and culture with a contemporary, urban lifestyle. The festival and accompanying promotions will run...
The production is described as Malaysia’s first Chinese New Year film told in Teochew, reflecting U Mobile’s emphasis on cultural representation and authenticity.
Developed by Chariot Agency, the film represents what the agency describes as an evolution in TNB’s festive storytelling, moving beyond traditional celebratory narratives to address social tensions and everyday misunderstandings.
K-Wave has long been a global phenomenon, from chart-topping K-Pop hits to binge-worthy K-Dramas and fashion trends flooding social feeds. But in Indonesia, the influence of Korean culture goes beyond fandom. For the country’s Gen Z and young Millennials (Gen MZ), K-Wave has been remixed, personalised,...
In an internal memo by Michael Sabban, president and CEO of Philtranco sent to employees on February 2, he stated that ‘serious business losses’ led to the company to shut down its operations–effective by March 30 this year.
Singapore – Singapore will establish a National Artificial Intelligence (AI) Council chaired by Prime Minister Lawrence Wong to drive AI transformation across key sectors, he announced during his Budget 2026 speech on February 12. According to CNA, the inter-ministerial council will launch and oversee...
Bangkok, Thailand – True Corporation’s enterprise arm TrueBusiness has entered a strategic partnership with Japanese telecommunication company SoftBank to jointly explore the development of digital infrastructure in Thailand. According to the companies, the collaboration serves the overall objective...
According to the company, Trapper emerged as the highest-scoring agency, evaluated on strategic strength, commercial competitiveness and a data-led approach aimed at delivering measurable business outcomes.
