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Category: Southeast Asia

BIG-Rewards-AirAsia-Rebranding
AirAsia's BIGLIFE unveils new branding
Posted on January 5, 2021
by Teddy Cambosa
BIGLIFE, AirAsia's loyalty management platform, has been rebranded to BIG Rewards, inclusive of the brand's growth.
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Tribecar Carro
Tribecar launches ‘Super Economy’ car rental
Posted on January 5, 2021
by MARKETECH APAC
Aside from the new category, the service has also freshly adopted a usage-based insurance model for its cars.
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Hyundai Forefront Malaysia Virtual launch
FOREFRONT creates 'understated, yet elegant' virtual launch for Hyundai MY
Posted on January 4, 2021
by MARKETECH APAC
For Hyundai's first-ever virtual launch in Malaysia, creative agency FOREFRONT aimed to bring a 'futuristic' atmosphere to viewers.
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UnionBank-Frost-Sullivan
PH bank UnionBank’s CX gets recognized as ‘outstanding’
Posted on January 4, 2021
by Teddy Cambosa
Philippine-based UnionBank receives award from Frost & Sullivan in recognition to the bank's customer experience business strategies.
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White-Castle-Calendar
PH whiskey brand White Castle unveils first-ever male calendar model
Posted on December 31, 2020
by Teddy Cambosa
Whiskey brand White Castle has tapped local online creator Ninong Ry as 2021's calendar model, the first male to be featured.
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Globe Adspark
Globe-owned digital marketing agency extends ad inventory on top PH digital wallet GCash
Posted on December 30, 2020
by MARKETECH APAC
AdSpark extends its ad inventory within another Globe-owned digital wallet GCash.
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IPC-Shopping-Live-New-Year-Eve
MY’s IPC Shopping Centre ropes in 100 brands for 12-hr shoppable live stream on NYE
Posted on December 30, 2020
by Teddy Cambosa
IPC Shopping Center is hosting a New Year's Eve countdown live shopping event, hosting over a hundred brands with exclusive deals and promos.
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Vidy-VidyCoin-Platform
Video ad network Vidy expands network through crypto asset launch
Posted on December 30, 2020
by Teddy Cambosa
Ad platform Vidy is expanding its blockchain-powered platform through VidyCoin, a new token rewarded in use of their services.
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intel-ella-coffee
SG-based Crown Coffee gets Intel-powered robot barista
Posted on December 29, 2020
by Teddy Cambosa
Crown Coffee gets a new hire on board: meet the robot barista Ella, developed by tech company Intel.
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Digital growth 2020
Malaysian digital growth in 2020: exponential online traffic means exponential opportunities
Posted on December 29, 2020
by MARKETECH APAC
You know for a fact the pandemic is a turning point for digital marketers, but here, we become more specific and share the ten ways it has surged digital growth.
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