Category: South Asia
India – Britannia Good Day’s latest campaign takes a bold approach to settling the age-old debate of the best biscuit for chai—by leaving the biscuit out of the ad entirely. Britannia launched a campaign in early 2024, featuring TVCs and a collaboration with Chai Point at the Maha Kumbh, where lakhs...
India – VML has appointed creative leader Kalpesh Patankar as its group chief creative officer for India, marking a significant addition to the agency’s leadership team. With nearly two decades of award-winning experience, Patankar joins VML from his previous role as chief creative officer at Leo Burnett...
India – Global tech and marketing company DEPT is strengthening its presence in India with a new Bengaluru hub, aiming to meet the rising demand for innovative solutions across South India’s industries. Renowned for its technology and innovation ecosystem, Bengaluru serves as an ideal base for...
India – To help reunite families separated in the massive crowds of Maha Kumbh 2025, Asian Paints has launched a heartfelt initiative featuring two towering installations serving as lost-and-found landmarks. Family separation is a common challenge at large gatherings like the Maha Kumbh. Authorities...
India – To drive home the importance of seatbelt usage, the Maharashtra Motor Vehicles Department (MMVD) has launched a new campaign using reflective tape on commercial vehicles to promote seatbelt use during Road Safety Awareness Month. MMVD’s ‘The Buckle Hack’ initiative uses mandatory reflective...
With over 950 outlets in Southeast Asia, Mauritius, Canada, and most recently the Middle East, Tealive now looks to bring its unique blend of tea and innovative beverage culture to India.
India – Piramal Pharma has appointed OMD India, part of Omnicom Media Group, to manage its integrated media mandate following a competitive multi-round pitch. OMD India will drive brand growth through sharp, creative, and forward-leaning communication strategies. In this appointment, OMD India will oversee...
India – Mumbai-based brand and communications consultancy Tilt Brand Solutions has named former Leo Burnett executive creative director Kushager Tuli as its new president – creative. In his new role, Tuli brings a distinctive mix of creativity, strategic insight, and leadership. An engineering graduate,...
India – Indian life insurance provider Bandhan Life has collaborated with Havas CX India on a new campaign featuring humorous short films aimed at simplifying insurance concepts and highlighting financial planning during the peak season. Timed for the key financial planning period of February and March,...
India – To mark National Road Safety Month, Volvo Car India has teamed up with internationally acclaimed artist Dr. Subodh Kerkar for a thought-provoking social experiment, using art to spotlight India’s pressing pedestrian safety crisis. As part of the campaign, artist Subodh Kerkar shared a teaser...
