Category: South Asia
Mumbai, India — KRAFTON India, publisher of the online multiplayer game BATTLEGROUNDS MOBILE INDIA (BGMI), has launched BGMI Career Mode, an initiative designed to explore how in-game behaviour can provide insights into real-life, career-relevant skills. The platform aims to complement traditional credentials...
India — The government of India has rolled out its annual Union Budget for 2026, with allocations for digital infrastructure, social welfare, and other sectors heavily highlighted. With these factors as key priorities, marketing and advertising face potential adaptation needs, prompting marketers to...
India — For this year’s Republic Day, Tata Trusts showcased the story of freedom through Kalasutri, a traditional string puppetry art from Maharashtra. The campaign, conceptualised and executed by RepIndia, combined the cultural heritage of puppetry with the modern spirit of India’s Constitution. The...
India — Britannia Treat Croissant marked National Croissant Day by staging a public street celebration that reimagined the occasion as ‘Croissant’s Birthday’. Featuring a procession, music, and on-ground participation in select locations, the activity involved a rally led by a life-sized cut-out of the...
Mumbai, India – Wondrlab Network has appointed Ishaan Balvani as its new creative lead – digital, the company announced on January 29, 2026. In his role, Balvani will lead digital-first creative initiatives across the network, focusing on culture-led storytelling, brand relevance, and integrated digital...
Mumbai, India — Tanishq has launched a large-scale out-of-home (OOH) campaign across five Indian cities to promote its ‘Radiance in Rhythm’ Natural Diamond collection. Executed by Laqshya Media Group, the campaign was rolled out in Delhi NCR, Mumbai, Jaipur, Ludhiana, and Ahmedabad. The initiative...
India — Wolfzhowl, a behavioural strategy consultancy, has partnered with Pune-based integrated creative consultancy The Brand Odyssey to launch a new firm, ‘Wolf Odyssey’, aimed at providing strategic consumer engagement services. The firm will operate out of Pune and serve brands across regional,...
India — Himalaya Wellness has announced a partnership with the Royal Challengers Bangalore (RCB) Women’s team to launch the ‘1derwoman Academy’, a digital initiative aimed at supporting young girls interested in cricket through learning resources, mentorship, and scholarships. The company said the initiative,...
India — Cheil X has announced new leadership appointments across its Delhi and Mumbai operations, naming Ritesh Rao as head of operations for Mumbai and elevating Kanika to head of its Delhi office. The agency said the moves are aimed at strengthening its leadership structure across the two markets,...
Gurugram, India — BMW India has launched a new advertising campaign titled ‘Drive Your Match’, which will roll out across print, digital, and out-of-home platforms. According to the company, the campaign marks a shift in its communication approach, moving the idea of choice towards themes of discovery,...
