Category: South Asia
Mumbai, India – Jio BlackRock Investment Advisers Private Limited, a 50:50 joint venture between Jio Financial Services Limited and BlackRock Inc., has appointed Madhurita Sengupta as chief marketing officer. In this role, she will lead the firm’s brand strategy, customer engagement, and digital...
India — Havas CX India, the customer experience-focused division of Havas India, has appointed Amandeep Singh Kochar as executive vice president – experience strategy & martech head. Based in Gurugram, Amandeep will report to Manas Lahiri, chief growth officer at Havas India, who also oversees Havas...
India — In many Indian households, when a washing machine, refrigerator, or television stops working, the first response is often not to replace it, but to give it a vigorous slap, a practice known locally as a ‘chaanta’. This quirky habit drew Flipkart’s latest campaign film ahead of its Republic...
Mumbai, India — Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a new unified offering focused on customer experience, social, and CRM services, as well as AI-driven transformation. According to the company, PDX is designed to address what it describes as “middle-funnel...
Mumbai, India — Laqshya Media Group has driven extensive fan engagement activations at the DY Patil Stadium during the Women’s Premier League (WPL) 2026, following its appointment to the entertainment and fan engagement mandate. The activation aimed to keep spectators engaged during mid-innings intervals...
India — Automotive brand MINI has awarded SW Network as its integrated creative and digital agency to lead efforts and strengthen its digital presence and platforms. With the SW Network Delhi team leading the new mandate, the network will develop MINI India’s digital presence through creative campaigns,...
Mumbai, India — Signify has launched a new marketing campaign for its Ecolink BLDC fans range, positioning the brand as lifestyle products rather than purely functional appliances. Conseptualised by integrated marketing agency Hashtag Orange, the #FansReimagined campaign focuses on the design and visual...
India — After 13 years with InMobi, Kunik Patel announces his departure from the company, alongside revealing his new role as director and head of sales APAC for Branch, a mobile analytics software company headquartered in California. Kunik brings with him almost two decades of experience in the advertising...
India — WPP has announced that CVL Srinivas, also known as Srini, country manager for India, will retire at the end of March 2026, bringing to a close a 36-year career in the industry. He has held the India role since 2017. The company said that under his leadership, India has become one of WPP’s largest...
India — Drawing on themes observed over the past year, Omnicom Media Group releases a new report highlighting shifting models of brand influence, co-creation with consumers, and the growing creator economy. The report, released following the Consumer Electronics Show, underscores the developments across...
