Category: South Asia
India – Xiaomi India has launched its Redmi Note 15 Special Edition through a new campaign conceptualised and produced by Only Much Louder (OML), featuring celebrity chef Sanjeev Kapoor in a fictional, stern chef role. The campaign film places the smartphone in a high-pressure kitchen environment, where...
India – Tanishq International has launched a new campaign for its ‘Navya’ jewellery collection ahead of ‘Akshaya Tritiya’, developed in partnership with Monks India. The campaign runs across the USA, GCC markets, Singapore, and other international regions, targeting the Indian diaspora. Akshaya Tritiya,...
India – Jack Daniel’s has appointed 22feet as its integrated creative agency of record in India, following a multi-agency pitch. The mandate covers brand strategy, digital, social media, packaging, experiential and retail communications, and spans the full Jack Daniel’s portfolio, including Tennessee...
India – POCO has launched a new campaign aimed at highlighting the use of disclaimers in smartphone marketing, positioning its latest device series around what it describes as more straightforward performance claims. The campaign, titled ‘Fastest BS Service’, was developed in partnership with Monks,...
New Delhi, India – Havas Media Network India has appointed Archana Aggarwal as its Chief Growth Officer, as the company continues to expand its operations in the Indian market, one of its fastest-growing globally. Aggarwal will be based in Gurugram and will report to Mohit Joshi, CEO of Havas Media Network...
India – Britannia Tiger Krunch has launched an awareness campaign titled ‘Tiger Hero Hunt’, aimed at helping children identify and respond to everyday bullying situations through an interactive storytelling experience. The campaign highlights how bullying can often occur in subtle, everyday interactions...
India – Uber has launched a new IPL-season advertising campaign promoting its Uber Bike service, highlighting rides starting at ₹25 (US$0.30) for trips of up to 3 kilometres. Developed in collaboration with Indian hip-hop artists Divine and Roll Rida, the campaign departs from the league’s typically...
India – KitKat, in collaboration with creative agency VML and Delhi-based production house The Other Half, has introduced an experiential campaign centred on a vending machine designed to encourage people to pause during their day. Called “The Slooowest Vending Machine in the World”, the installation...
India – Classic Marble Company (CMC) has appointed Priye Choudhary as its Chief Marketing Officer to strengthen its brand positioning and expand its presence in the premium surfaces segment. The company said the appointment is part of its efforts to develop more cohesive, design-led brand experiences...
Mumbai, India – E-commerce platform Flipkart has launched a new campaign in partnership with Leo India that links cricket umpire signals to real-time shopping offers during matches. The campaign features former international umpire Billy Bowden, whose distinctive on-field gestures are used as prompts...
