South Asia

InfoVision Labs taps Krescendo Communications for marketing comm duties

Jean Cabico | Mar 29, 2021

InfoVision Labs has appointed Krescendo Communications to be its marketing comms partner.

Paris-based esports org Team Vitality unveils first all-Indian ‘Call of Duty Mobile’ roster

Jean Cabico | Mar 26, 2021

Team Vitality has unveiled its all-Indian CoDM roster, as a part of its venture into mobile esports and expansion in India.

Martech Zoomd launches sales operations in India

Jean Cabico | Mar 26, 2021

Global martech Zoomd aims to promote its online advertising and user acquisition services in India.

Facebook India releases second film for ‘More Together’ campaign series

Jean Cabico | Mar 25, 2021

Facebook India has launched the second film of the platform's ongoing ‘More Together’ campaign, done in collaboration with Taproot Dentsu.

Uber India, Dentsu Webchutney launch #WithinHerReach campaign

Teddy Cambosa | Mar 24, 2021

The Iatest campaign of Uber India focuses on how the brand can empower women by giving them more opportunities and awareness.

New report shows electric vehicle purchase willingness among Indian consumers

Teddy Cambosa | Mar 22, 2021

About 66% of consumers in India are willing to purchase an electric vehicle, CarDekho and OMG reports.

India to have first webtoon comics app by Graphic India

Jean Cabico | Mar 22, 2021

Graphic India will launch the first webtoon comic app in India called 'Toonsutra' in April.

BBC News in India rolls out own Instagram effect that lets users be part of BBC News billboard

Jean Cabico | Mar 19, 2021

BBC News in India ties up with AliveNow for a campaign that sees the fusion of both OOH and augmented reality.

OPPO India unveils new TVC for F19 Pro Series

Jean Cabico | Mar 17, 2021

OPPO India has released a new TVC for its F19 Pro Series, showcasing the new ‘AI Highlight Portrait Video’ feature.

Smartphone brand POCO gets ‘quirky and fun’ in latest brand revamp campaign

Teddy Cambosa | Mar 17, 2021

Through the help of DDB Mudra, POCO is enable to push through its 'unconventional' brand campaign to catch millenial attention.