India – PHD India, part of the Omnicom Media Group, has been named the agency on record for Bondbazaar, a financial platform specialising in fixed-income investments.
After a multi-agency pitch, PHD India has been tasked with handling Bondbazaar’s media strategy, planning, and buying, with services managed from its Mumbai office.
Through this partnership, Bondbazaar and PHD India will use data, technology, and media strategies to enhance the brand’s market presence and support its growth in the investment sector.
Speaking of the win, Monaz Todywalla, CEO of PHD India, shared, “We are excited to partner with Bondbazaar and look forward to driving strong marketing and business outcomes for the brand backed by our legacy of intelligent strategy and planning. We believe in an agile and mutual partnership—one where we will work collaboratively to accelerate Bondbazaar’s growth in the market. PHD India’s extensive background working with BFSI and financial clients ensures that we are well-equipped to meet their unique needs and goals and strategically position the brand for success.”
As interest in financial security grows, Bondbazaar aims to simplify bond investing through technology, transparency, and a user-focused approach. The platform seeks to make bond investments more accessible by offering tools to help investors navigate the market and manage their financial goals.
Akshay Aggarwal, chief marketing officer of Bondbazaar, said, “We congratulate PHD India for their vision to drive us forward in today’s highly competitive landscape. India’s bond market is growing exponentially, and amidst this evolution, we recognise the importance of building meaningful connections with our consumers.”
“With PHD India’s proven track record in delivering innovative media solutions and a holistic understanding of the Indian market, we are confident about achieving our growth objectives, positioning ourselves to capitalise on India’s evolving financial landscape, and serving our customers better,” Aggarwal added.
