Category: South Asia
Mumbai, India – Tilt Brand Solutions has developed Myntra’s latest campaign, taking part in the third edition of its annual ‘Birthday Blast’ sale. Featuring a series of celebrity-led films, the campaign featured appearances by Chunky Pandey, Nora Fatehi, Farhan Akhtar, and Anu Malik. The films use humour-driven...
India – JBL India has introduced a new digital campaign titled ‘Fighting For The Right Voices’, featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips. The campaign coincides with the ongoing cricket season and focuses on themes of mental resilience and managing external pressure. Set against...
India – Bajaj Auto has partnered with VDO.AI and Dentsu India to launch a dynamic creative optimisation (DCO) powered connected TV (CTV) campaign for Triumph Motorcycles. The campaign aims to combine the reach of television with the precision of digital targeting as viewing habits in India shift towards...
India – Talented, an independent creative agency, has announced the launch of mktgstack, a new agency aimed at founders and brand operators, and designed as an AI-native growth partner. The new agency also seeks to implement modern marketing systems and playbooks similar to those used by internet-native...
India – Cheil India has released a new brand film for the ‘Samsung Galaxy Book5’, focusing on the way Gen Z navigates life-altering decisions and explores multiple creative interests. The film also presents AI as an enabler of everyday exploration rather than a standalone feature, highlighting how technology...
India — Britannia Industries has launched a Marvel-themed special edition range for its ‘Jim Jam’ biscuit line, featuring packaging inspired by popular superheroes. The new packs include designs based on characters such as Captain America, Thor, Iron Man, Deadpool, and Wolverine. The designs also incorporate...
Mumbai, India – Hashtag Orange, Gurugram-headquartered integrated marketing agency, has promoted Gaurang Menon to managing partner & creative head for West. In his expanded role, Menon will continue to oversee Mumbai operations with a focus on growth, expansion, and creative effectiveness. Menon...
India – Cars24, an auto-tech company, has unveiled a new brand campaign featuring its CEO, Himanshu Ratnoo, to announce two industry-first assurances for used-car buyers: a Lifetime Warranty and a 30-Day Return Policy. The campaign, conceptualised by Talented and directed by Shivang Monga of First December...
India – Asian Paints has unveiled the Rang De India (Colour India), a musical tribute celebrating the colours, emotions, and unity that cricket brings to Indian homes. The campaign seeks to capture the nationwide enthusiasm for cricket, from living rooms transformed into stadiums to streets echoing chants,...
Gurugram, India – Hyundai Motor India Limited (HMIL) has launched a nationwide brand campaign titled ‘Deewane India ka Deewana Humsafar’ (India’s Cricket-Loving Companion) ahead of the ICC Men’s T20 World Cup. The initiative forms part of Hyundai Motor Company’s multi-year Premier Partnership with the...
