Category: South Asia
India – Cheil South West Asia (SWA) has appointed Kumar Awanish as the group’s chief operating officer, following his tenure as chief growth officer. In his new role, Awanish will lead the group’s operational strategy and report to the recently appointed president & CEO, Sungkyoon Kim. Based at the...
Mumbai, India – Wondrlab, an India-based marketing network, has been appointed as the communications partner for Audi India, following a multi-agency pitch. Under the mandate, Wondrlab will manage Audi India’s brand communication using a platform-first approach, aiming to create a connected brand ecosystem...
India – Flipkart has rolled out an outdoor campaign in New Delhi that invites the public to put the Motorola Edge 70 Fusion’s camera to the test through a billboard installation dubbed the “Most Credible Billboard”. Unveiled on 12 March and conceptualised by Sociowash Network, the campaign is built around...
India – Havas Media India has been appointed as the media agency on record for Modenik Lifestyle, taking on an integrated media mandate covering both online and offline channels. The agency will oversee media strategy, planning, and buying across television, print, radio, cinema, digital, out-of-home...
India – Cashfree Payments has unveiled its latest brand campaign, ‘One of Your Kind’, which focuses on the distinctive journeys of the businesses the platform supports. The campaign, conceptualised by Talented and produced by At All Odds, shifts the traditional B2B fintech narrative. Instead of framing...
India – Chinese Wok has launched a new marketing campaign to introduce ‘Schezwan Fries’, marking its entry into the French fries category. Conceptualised and executed by Havas Creative India, the campaign positions the launch as a category innovation rather than a routine product addition. Targeting...
India – Over the years, more women have gained representation in professional spaces, but questions remain over whether those positions come with the opportunity to be fully heard. With this, MTV, in collaboration with RepIndia, has launched a digital film for Women’s Day that explores this dynamic in...
India – Britannia Industries has expanded its iconic 50-50 brand with the introduction of its ‘50-50 Cheeze Dipped Crunchy Layered Sandwich’, a new format designed to combine contrasting textures in a single snack. The product features 22 baked layers that provide a structured crunch, enrobed in cheese,...
India – Chinese Wok, part of Lenexis Foodworks, has appointed Havas Creative India and Arena Media, a unit of Havas Media Network India, as its integrated creative, social, and digital media partner. The appointment comes as the brand continues to expand beyond 260 outlets, with a stated target of 500...
New Delhi, India – Dharampal Satyapal (DS) Group’s confectionery brand Pulse Candy has launched the sixth edition of its World Compliment Day initiative, titled ‘Pulse of Moving India’. Running from February 27 to March 3, the campaign focuses on recognising gig workers and essential service providers...
