South Asia

OMD India brings back to life 1940s broadsheet in tandem with SET’s new period series

Shaina Teope | Jan 28, 2021

To create a 1940s feel among audiences, OMD breathed life into antiquated broadsheets.

Bangladesh ridesharing app OBHAI now also available on WhatsApp

Teddy Cambosa | Jan 27, 2021

To make the service more accessible, OBHAI has expanded its ride-hailing service to the popular messaging app WhatsApp.

Chingari ties up with short-video news app Dekko to introduce infotainment

Shaina Teope | Jan 8, 2021

India's TikTok – Chingari – has partnered with short-video news app Dekko to bring infotainment to users.

Paytm’s New Year film spotlights brand’s commitment to Indian households

Shaina Teope | Jan 6, 2021

The new campaign by India's financial services company Paytm aimed to show how its products have helped Indians through a challenging 2020.

SMS service mTalkz appoints new VP for business development

Teddy Cambosa | Jan 5, 2021

Abhishek Prakash is the new vice president for bulk SMS provider mTalkz, and will be responsible for revenue growth and sales.

Ads on traditional media still most trusted by Indian consumers, finds study

Shaina Teope | Dec 4, 2020

A study commissioned by India's ad regulatories found that Indian consumers still exhibit high trust towards ads on traditional media.

WATCH: Tinder India’s new campaign is a celebration of Gen Z’s dating in 2020

Teddy Cambosa | Dec 1, 2020

Tinder India, in collaboration with BBH India, has released a new video campaign centering on the beuty of today's dating among Gen Z.

Bridgestone in India launches sentimental ad, salutes “heroes of the roads”

Shaina Teope | Dec 1, 2020

Bridgestone releases a moving film which walks viewers through the daily battle of drivers during the pandemic.

India’s entertainment super-app ZEE5 ramps up hyperlocal video-on-demand offerings with new tie-up

Teddy Cambosa | Dec 1, 2020

Entertainment super-app is leveraging its video on demand (VOD) services by announcing a new partnership with digital media XroadMedia

Mobile marketing Whistle launches hyper-local message marketing via PIN Code

Teddy Cambosa | Nov 20, 2020

Hyper-local marketing approach to the Indian consumer base is the latest offering from mobile marketing Whistle.