Category: South Asia
India – Flipkart and consumer electronics company Nothing have teamed up with Pepper Creative, a unit of Pepper Content, to launch a campaign promoting mindful tech use while reinforcing Nothing phones’ unique market positioning. Titled ‘Don’t Buy Me,’ the campaign took an unconventional approach...
India – Digital agency ADK Global India has partnered with Mumbai-based PR firm The PR Stop. to enhance its market presence. The collaboration focuses on integrating data, creativity, and technology to refine consumer engagement strategies. The PR Stop. specialises in content development, media relations,...
India – PHD India, part of the Omnicom Media Group, has been named the agency on record for Bondbazaar, a financial platform specialising in fixed-income investments. After a multi-agency pitch, PHD India has been tasked with handling Bondbazaar’s media strategy, planning, and buying, with services managed...
India – Truecaller, the global caller ID and call-blocking app, has launched a new campaign celebrating its long-awaited arrival on iPhone, capturing the joy and relief of accurately identified calls. Conceptualised by Talented and produced by Potli Baba Mediahouse, the campaign features Bollywood veterans...
India – Samsung, in collaboration with Cheil India, has unveiled a new campaign showcasing how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the Bespoke AI Laundry washing machine. The new campaign illustrates how Samsung’s AI-powered washing machine simplifies...
India – Monarch Networth Capital, an India-based financial services provider, has launched a new campaign highlighting the cycle of financial dependence passed down through generations of women and the need for financial education to break it. With the message “Financial independence is not inherited,...
India – For the first time in its history, Britannia has redesigned both its ‘Marie Gold’ biscuit and packaging to honour Avani Lekhara, India’s first female athlete to win gold at both the Paris 2024 and Tokyo 2020 Games, marking a historic tribute to her extraordinary achievement. As part of the ‘Avani...
India – Dentsu India has strengthened its Customer Experience (CXM) practice with the appointment of Devang Shah as chief business officer for consumer, industrials & commerce, and Hemant Kshirsagar as chief business officer for financial services & fintech. These appointments reflect Dentsu...
India – Eveready Industries India Ltd., in partnership with Times OOH, has unveiled a high-impact airport advertising campaign for its latest innovation, Eveready Ultima batteries, aiming to maximise visibility and brand recall at Kolkata Airport. Named ‘Ultima: Ultimate Power, Non-Stop Action,’ the...
India – To mark International Women’s Day, Luminous Power Technologies and AutumnGrey, a Grey company, have launched the latest edition of their #WomenInEnergy campaign, aiming to break subconscious gender biases in STEM (science, technology, engineering, and mathematics). Now in its third year, the...
