Healthcare violations top the complaint charts of ASCI’s half-year report

Mumbai, India – The Advertising Standards Council of India (ASCI) has released its half-year report on complaints on the local Indian advertising scene, and has noted that healthcare emerged as the most violative sector, constituting 21% of all processed ads, followed by classical education and personal care at 18% each....

KidZania India names Hasmukh Gorava as new marketing head

India – Interactive indoor theme park chain KidZania has announced the appointment of Hasmukh M. Gorava as its new marketing head in India. In his new role, Gorava will lead KidZania India’s marketing efforts, including building campaigns and communication strategies in interactive media and direct marketing programs. His remit also...

Volkswagen saves every Indian’s Diwali celebration in new campaign with DDB Mudra Group

India – Volkswagen India has partnered with integrated marketing agency DDB Mudra Group for its latest ‘Whatever Diwali Brings You, We Got You’ campaign that explores the chaotic fun of last-minute Diwali preparations. The new campaign featured a series of digital films that encapsulated the imperfect yet memorable moments of...

Accor taps Accenture to spearhead forthcoming digital content strategy

Azunta Gaviola

Singapore – In an effort to establish meaningful connections with guests, global hospitality group Accor has recently partnered with Accenture to spearhead its forthcoming digital content strategy. This follows their commitment to increase the brand’s content production scalability and consistency in the local and international marketing communications scene. Following this...

AnyMind Group ties influencer marketing to app marketing with latest platform launch

Azunta Gaviola

Singapore – AnyMind, a technology company specialising in business supply chain, has recently unveiled the launch of its latest influencer marketing solution tailored for mobile app publishers, developers, and marketers.  Known as AnyTag, this new platform is designed to combine performance-driven influencer marketing with mobile application marketing.  In particular, it...

Shermaine Lau as new head of Havas Market in Singapore

Azunta Gaviola

Singapore – Havas Market, the e-commerce arm of the Havas Media network, has recently announced the appointment of Shermaine Lau as its new head for Singapore. This appointment follows her decade-long expertise in the e-commerce landscape, leveraging the company’s digital transformation, brand acceleration, and data-driven strategies. In her new role,...

Go City, Weixin Pay sign tourism-centric MoU, to include 3-year joint marketing plan

Azunta Gaviola

Singapore – Leading multi-attraction pass provider Go City has officially signed a memorandum of understanding with Weixin Pay, a widely recognised payment function in the Weixin app, in an event today at the Capitol Kempinski Hotel, Singapore. Such first-of-its-kind collaboration marks a significant milestone for the two as it will...

IPG Mediabrands, Google Cloud advances workplace productivity with My Bot

Azunta Gaviola

Singapore – IPG Mediabrands, the media holding company within Interpublic Group, has announced the official launching of My Bot, its latest AI chat assistant today, November 16.  This innovative tool aims to optimise the internal productivity of the workplace as well as their employees’ workstyles through gen AI technology powered...

Human Managed elevates communications strategy with Milk & Honey PR partnership

Azunta Gaviola

Singapore – In an effort to bolster their communications and storytelling engine, Singapore-based cloud data platform for decisions Human Managed has recently announced its current partnership with communications agency Milk & Honey PR.  The collaboration intends to appoint a leadership role for the communication agency in organising their press office...

GrabAds, Media Bank roll out second phase of joint tourism campaign initiative

Azunta Gaviola

Singapore – With the success of the campaign's first phase, Grab’s regional advertising platform GrabAds, alongside their collaboration with Japanese digital marketing solution provider Media Bank has recently announced the second phase of their tourism campaign for Japan Tourism Agency (JTA).  For this phase of the campaign, they plan to...