South Asia

PepsiCo India’s inaugural campaign for Mountain Dew Ice inspires ‘to keep a cool mind’

Teddy Cambosa | Mar 17, 2021

The new summer campaign by PepsiCo India is graced by the presence of Bollywood actor Hrithik Roshan.

Paytm’s campaign for women’s day showcases ‘The Divide’ social experiment

Jean Cabico | Mar 11, 2021

India's fintech company Paytm partners with Dentsu Impact to launch #FinanciallyEqual campaign.

Ashish Singh takes helm as Carat India’s VP for planning

Teddy Cambosa | Mar 9, 2021

The Indian arm of the media agency of dentsu, Carat, has appointed Ashish Singh for the VP for planning in the country.

JL Stream, a homegrown social live streaming app in India officially launches

Jean Cabico | Mar 3, 2021

India-made social live streaming app JL Stream has officially launched. The platform enables users to stream their talent, get discovered, chat, and earn.

New campaign from McDonald’s India celebrates ‘leapling birthdays’

Teddy Cambosa | Mar 2, 2021

Leap-year birthday celebrants don't have to worry about not celebrating, as the new campaign from McDonald's India makes these celebrants special.

Short video platform SnackVideo partners with two Pakistani cricket teams for sponsorship deal

Teddy Cambosa | Mar 1, 2021

Pakistan fans are in for a treat as short video platform SnackVideo is ramping up its ad campaign through two leading Pakistani cricket teams.

Amazon India to host ‘Smbhav’ virtual summit this April

Teddy Cambosa | Feb 25, 2021

This year's Amazon Smbhav virtual summit brings focus to the Indian entrepreneur and SME as part of country's move towards self-reliance.

Dentsu Impact nabs mainline, digital creative mandate for Zeno Health

Shaina Teope | Feb 25, 2021

The agency will kickstart the duty with the launch of a massive campaign for Zeno Health in Mumbai.

India’s Ad Standards Council releases draft guidelines on influencer ads

Shaina Teope | Feb 24, 2021

With the rise of influencer marketing, India's ad watchdog found that these micro marketers have the tendency to insufficiently identify promo content.

Anzu.io forges exclusive deal with World Cricket Championship to integrate in-game ads

Teddy Cambosa | Feb 9, 2021

Through the new deal, Next Wave will leverage the in-game ad services of Anzu.io for the mobile game World Cricket Championship.