Category: South Asia
India — The Indian Cancer Society (ICS) launched a new awareness campaign for World No Tobacco Day, using a mix of emotional and rational messaging to encourage smokers to reconsider the impact of tobacco use. Created by brand adoption agency Sideways, the campaign departs from the usual scary, graphic...
New Delhi, India — Tupperware has appointed Ankur Damani as the Commercial Director for India as the brand aims to strengthen its commercial capabilities and accelerate its omnichannel expansion strategy across the market. In his new role, Damani will lead Tupperware’s India business, with responsibility...
![[Agency Appointment] Hakuhodo India x Jindal Stainless](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-Hakuhodo-India-x-Jindal-Stainless.jpg)
New Delhi, India – Hakuhodo India has been appointed creative agency for Jindal Stainless, taking on responsibility for the company’s marketing and advertising initiatives across India. Under the mandate, Hakuhodo India will oversee brand strategy, creative development, consumer campaigns, and retail...
India – Saffola Gold has launched a digital Mother’s Day campaign in India that highlights how mothers often conceal their own health discomforts in an effort to avoid worrying their families. The campaign is built around the theme of mothers as the “World’s Best Liars”, and focuses on what the brand...
India – VJ Organic Farms, with creative agency Into Creative, has launched an organic rat-repellent initiative to support organic farmers in Hadoli village, Latur district, Maharashtra. The initiative, introduced in February 2026 under VJ Organic Farms’ consumer brand ‘My Organic Earth’, was developed...
India – Xiaomi India has launched its Redmi Note 15 Special Edition through a new campaign conceptualised and produced by Only Much Louder (OML), featuring celebrity chef Sanjeev Kapoor in a fictional, stern chef role. The campaign film places the smartphone in a high-pressure kitchen environment, where...
India – Tanishq International has launched a new campaign for its ‘Navya’ jewellery collection ahead of ‘Akshaya Tritiya’, developed in partnership with Monks India. The campaign runs across the USA, GCC markets, Singapore, and other international regions, targeting the Indian diaspora. Akshaya Tritiya,...
India – Jack Daniel’s has appointed 22feet as its integrated creative agency of record in India, following a multi-agency pitch. The mandate covers brand strategy, digital, social media, packaging, experiential and retail communications, and spans the full Jack Daniel’s portfolio, including Tennessee...
India – POCO has launched a new campaign aimed at highlighting the use of disclaimers in smartphone marketing, positioning its latest device series around what it describes as more straightforward performance claims. The campaign, titled ‘Fastest BS Service’, was developed in partnership with Monks,...
New Delhi, India – Havas Media Network India has appointed Archana Aggarwal as its Chief Growth Officer, as the company continues to expand its operations in the Indian market, one of its fastest-growing globally. Aggarwal will be based in Gurugram and will report to Mohit Joshi, CEO of Havas Media Network...
