Category: South Asia
India — Britannia has rolled out a new campaign for its ‘Cake Fudge It Choco Brownie’, drawing on everyday relationship mishaps and moments where digital mistakes leave little room for correction. Centred on the phrase “Fudge It”, the campaign reflects situations where a misplaced tap, an unintended...
Mumbai, India – Platinum Outdoor, the outdoor specialist unit of Madison World, has executed an out-of-home (OOH) campaign for Kotak811’s Infinity Metal Debit Card, reaching multiple markets across India. The campaign was implemented across 11 cities, utilising a combination of traditional outdoor formats,...
India – The Hershey’s brand has launched a Valentine’s Day campaign in India titled, ‘Giving Kisses is hard, but there is Hershey’s Kisses!’, drawing on cultural attitudes towards public displays of affection in the country. Developed in partnership with TBWA\Lintas (formerly Lowe Lintas) and built around...
India — IGP has launched a Valentine’s Day campaign titled ‘In My Lover Era’, focusing on contemporary expressions of love among younger consumers. The campaign reflects changing attitudes towards relationships, particularly among Gen Z and young millennials. It also highlights expressions of love that...
India — Madison Media, a unit of Madison World, has appointed three senior professionals to its North and East operations, expanding leadership across digital and integrated media functions. Vishal Kumar has joined the company as vice president – digital business, North & East. In this role, he will...
New Delhi, India – ACPL Exports has launched TrueSilver, a direct-to-consumer, digital-first silver jewellery brand aimed at millennial and Gen Z consumers. The launch marks the company’s entry into the domestic consumer jewellery market after decades of manufacturing and exporting silver jewellery internationally....
India – Meta has launched the third edition of its ‘Scam Se Bacho’ campaign, a digital awareness initiative aimed at helping people recognise and avoid online scams. The campaign features actor Neena Gupta and several leading digital creators, including Sukriti Chaturvedi, Yuvraj Dua, and Shreyas Mendiratta....
India – Flipkart has launched a dedicated online store, the ‘Choreplay Store’, ahead of Valentine’s Week, encouraging men to engage in household chores as a gesture of care. The initiative accompanies a campaign conceptualised by Talented, directed by Tanvi Gandhi, and produced by Rachaita Vyas and The...
India – Britannia Treat Creme Wafers has announced a collaboration with Sony YAY! to launch special edition packs inspired by the global anime series ‘Naruto’. The move makes Britannia one of the first FMCG brands in India to partner with the franchise. The launch is accompanied by the #TreatItJutsuItWinIt...
Delhi, India — Integrated advertising agency Sociowash has been appointed to handle the direct-to-consumer (D2C) media mandate for AGEasy, a phygital senior care brand under Antara Senior Care. Under the partnership, Sociowash will be responsible for managing AGEasy’s D2C media promotions and digital...
