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Category: South Asia

Dentsu BX expands footprint to India, Narayan Devanathan to helm new practice
Dentsu BX expands footprint to India, Narayan Devanathan to helm new practice
Posted on August 21, 2024
by MARKETECH APAC
In his expanded mandate, Narayan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth. He will aim to deliver transformative solutions that drive substantial value for clients, businesses, and society. 
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britannia talented
Dads turn everyday items into Tamil stories for kids with Britannia Milk Bikis and Talented’s latest campaign
Posted on August 20, 2024
by Aliza Carmona
As part of their ongoing platform for equal parenting, Britannia Milk Bikis has joined forces with Talented for their latest campaign, which empowers dads to use AI to generate heartfelt Tamil stories for children.
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DBS Bank India, CNBC-TV18 team up to launch initiative to celebrate, deepen bilateral relations
DBS Bank India, CNBC-TV18 team up to launch initiative to celebrate, deepen bilateral relations
Posted on August 14, 2024
by MARKETECH APAC
Since opening its first office in Mumbai in 1994, DBS Bank has now been present in India for 30 years. The bank’s partnership with CNBC-TV18 to launch the ‘India Singapore Connect’ is also a celebration of this milestone, by further deepening the dialogue and the exchange of ideas and best practices...
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ipg pune office
IPG Mediabrands expands global reach with new centre of excellence in India
Posted on August 12, 2024
by Aliza Carmona
IPG Mediabrands, the media holding company within the Interpublic Group, has unveiled its new global Centre of Excellence in Pune, India, aiming to drive advanced media activation and foster next-generation growth.
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Disney+ Hotstar taps PubMatic to scale advertising reach in India
Disney+ Hotstar taps PubMatic to scale advertising reach in India
Posted on August 1, 2024
by MARKETECH APAC
PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield. 
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muthoot-fincorp-havas
Havas Media Network India secures integrated media mandate for Muthoot FinCorp
Posted on July 11, 2024
by Aliza Carmona
Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its comprehensive integrated media mandate.
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Dentsu Creative Isobar
Abhijat Bharadwaj named as new chief creative officer of Dentsu Creative Isobar 
Posted on July 9, 2024
by MARKETECH APAC
Bharadwaj will report to Amit Wadhwa, CEO of Dentsu Creative India, and Sahil Shah, president of Dentsu Creative Isobar, and will collaborate closely with the executive team to advance the agency's creative strategy. He will concentrate on significantly enhancing Dentsu Creative Isobar's creative prowess...
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Flipkart and The New Thing’s latest campaign transforms Dad’s thumbs ups into Father’s Day gifts
Posted on June 19, 2024
by Aliza Carmona
Flipkart, an Indian e-commerce company, has partnered with advertising agency The New Things (TNT) in a new Father’s Day campaign that turns thumbs-up emojis from dads into currency and gifts.
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Cheil X appoints Anurag Tandon as chief growth officer
Cheil X appoints Anurag Tandon as chief growth officer
Posted on June 18, 2024
by Brandon Yulolo
In his new role, Tandon will be leading the newly opened Mumbai office in addition to the growth charter and expand Cheil X’s business operations in the city.
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VaynerMedia officially launches in India, Salman Moin to lead local operations
VaynerMedia officially launches in India, Salman Moin to lead local operations
Posted on June 13, 2024
by Teddy Cambosa
Through the official launch, VaynerMedia India will be led by Salman Moin as its country manager, and he will be reporting to Tim Lindley, managing director for Asia-Pacific at VaynerMedia. Step1 will also seamlessly integrate into the overall VaynerMedia family following the launch.
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