Category: South Asia
Mumbai, India — Laqshya Media Group has announced the launch of Laqshya StoryWorks, a new division focused on producing original fiction and non-fiction content across digital platforms. Laqshya StoryWorks will produce a range of content, including long-form series, short digital formats, fiction,...
Mumbai, India – SW Network, an integrated advertising agency, has been appointed by Metro Brands Ltd to manage the digital creative mandate for FILA and the mainline creative duties for Foot Locker in India. Metro Brands Ltd, a longstanding footwear retailer in the country, operates across India, offering...
Bengaluru, India — Burger Singh marked its entry into the city with a large-scale promotional activity titled ‘The Big Singh Feast’, drawing substantial crowds across its three outlets in Sarjapur, HSR Layout, and BTM Layout on November 24. The event, organised to coincide with the brand’s ongoing expansion...
Mumbai, India — Madison Media, a unit of Madison World, has been appointed to handle the integrated media mandate for Navi Limited (formerly Navi Technologies Limited) and The account was secured following a competitive pitch and will be managed from Madison Media’s Bengaluru office. Founded...
India — Britannia Milk Bikis has introduced ‘Adengappa Kadhaigal 2.0’, a revamped storytelling platform designed to enhance parent–child interactions through more creative and engaging experiences. Developed by Talented, the initiative utilizes Gen AI technology to help families in Tamil Nadu create...
India — MuscleBlaze has introduced a new long-form content initiative titled ‘India’s strongest unknowns’, a series designed to spotlight the experiences of athletes whose stories often remain untold within the country’s sporting landscape. The project, created in collaboration with Tonic Worldwide,...
Mumbai, India — Myntra M-Now celebrated its first anniversary with a unique marketing activation at Maxus Mall in Borivali, featuring India’s first fully edible billboard. The 6-foot installation, created by Sociowash, left mall-goers questioning whether they were looking at a conventional billboard...
Mumbai, India — IGP, a global direct-to-consumer gifting platform, has partnered with Tim Hortons India for an initiative marking International Men’s Day. The activity, which took place on November 19, reflects a growing trend among brands to participate in smaller cultural moments and lesser-highlighted...
India — Pizza Hut India has introduced a new crust upgrade, the ‘Ultimate Cheese Crust’, which features a molten ‘Cheese Crown’ baked directly into the crust and double the usual amount of cheese. To promote the launch, Pizza Hut rolled out a marketing campaign titled ‘Flip To The Cheese’, encouraging...
India — Hashtag Orange, an integrated marketing agency, has appointed Dr. Anirban Chaudhuri as its new chief strategy officer, aiming to strengthen its strategic and integrated growth capabilities. Dr. Chaudhuri brings with him more than 26 years of experience across brand strategy, integrated marketing...
