Category: South Asia
India — The World Pickleball League (WPBL) has appointed Komerz India, the Indian arm of UK-based Komerz Global, as its exclusive sales and sponsorship agency. The mandate covers central sponsorship assets, commercial rights, and monetisation initiatives across the league’s flagship events and community...
Mumbai, India– Laqshya Media Group (LMG) has appointed Sanjay Nandan as creative head and Dhruv Bhattacharya as national sales head for its recently launched content vertical, Laqshya StoryWorks. The move comes as the company seeks to strengthen its content creation and revenue strategy under the leadership...
India — Pickyourtrail has released its first advertising campaign, created in partnership with Early.Partners and Talented, highlighting a shift in traveller behaviour and the company’s focus on fully tailored holiday experiences. The campaign features two films showcasing “tailor-made” holidays for...
Mumbai, India — The National Stock Exchange of India (NSE) has launched a new investor awareness campaign, “Soch Kar, Samajh Kar, Invest Kar”, aimed at educating the public about the risks posed by fake trading apps and fraudulent investment platforms. The initiative draws on themes from the popular...
Mumbai, India — Huggies, the baby care brand under Kimberly-Clark, has introduced a new campaign centred on the ‘Geelu Monster’, a character designed to illustrate the issue of prolonged wetness on babies’ skin. According to the brand, the campaign aims to draw attention to a common concern among parents:...
Mumbai, India — Laqshya Media Group has announced the launch of Laqshya StoryWorks, a new division focused on producing original fiction and non-fiction content across digital platforms. Laqshya StoryWorks will produce a range of content, including long-form series, short digital formats, fiction,...
Mumbai, India – SW Network, an integrated advertising agency, has been appointed by Metro Brands Ltd to manage the digital creative mandate for FILA and the mainline creative duties for Foot Locker in India. Metro Brands Ltd, a longstanding footwear retailer in the country, operates across India, offering...
Bengaluru, India — Burger Singh marked its entry into the city with a large-scale promotional activity titled ‘The Big Singh Feast’, drawing substantial crowds across its three outlets in Sarjapur, HSR Layout, and BTM Layout on November 24. The event, organised to coincide with the brand’s ongoing expansion...
Mumbai, India — Madison Media, a unit of Madison World, has been appointed to handle the integrated media mandate for Navi Limited (formerly Navi Technologies Limited) and The account was secured following a competitive pitch and will be managed from Madison Media’s Bengaluru office. Founded...
India — Britannia Milk Bikis has introduced ‘Adengappa Kadhaigal 2.0’, a revamped storytelling platform designed to enhance parent–child interactions through more creative and engaging experiences. Developed by Talented, the initiative utilizes Gen AI technology to help families in Tamil Nadu create...
