Category: South Asia
Mumbai, India— Creative industry veteran Rayomand J. Patell has announced the launch of Firestarter, a new integrated brand communication, technology, and production agency in India. The agency aims to cater to founders, chief marketing officers, and chief executive officers seeking growth through brand...
Bengaluru, India — KRAFTON India has introduced a new in-game feature in ‘Battlegrounds Mobile India’ (BGMI), a digital stepwell inspired by one of India’s most distinctive architectural traditions. The update integrates cultural heritage into the gaming experience, offering players a detailed and interactive...
New Delhi, India – Lacoste is serving festive flair this season with its new campaign, ‘Court of Light,’ inspired by the brand’s tennis heritage and India’s love of celebration. Reimagining the tennis court as a glowing stage for festivity, ‘Court of Light’ captures a joyful evening where family...
India – Mohey has teamed up with creative agency Talented to launch ‘Mohey Rang Do…,’ a festive campaign that turns the Pantone card into a vivid storybook of self-expression. Rolling out across 15 states and over 150 stores, the campaign celebrates individuality through colour, redefining how...
New Delhi, India – Samsung, in partnership with Cheil India, have teamed up this International E-waste Day to launch ‘E-Mutant,’ an awareness-powered digital film that brings the problem of electronic waste to life—literally. The film unfolds inside an ordinary home where forgotten gadgets begin to stir. ...
India — Open-footwear brand Chupps Footwear has unveiled what it calls the country’s first biodegradable billboard in Bandra, Mumbai, as part of its new sustainability-driven campaign. The installation, conceptualised by INTO Creative, marks the launch of Chupps’ new range of 100% biodegradable sliders....
India — Bergner India has launched two new films under its festive campaign ‘Pyaar, Parivaar, aur Bergner’, celebrating the emotional connection between food, family, and Indian festivities. The campaign features two complementary narratives: ‘Cooker ki Seeti’ and ‘Diwali Ki Safai’, both depicting how...
India — RepIndia has been appointed to handle the integrated creative mandate for OPPO India following a multi-agency pitch. The remit covers the brand’s overall creative strategy, digital communication, and social listening, with a focus on combining insight-led storytelling and performance-driven creativity....
Mumbai, India — HSBC India has launched a new campaign featuring Bollywood actor Kareena Kapoor Khan to showcase its enhanced HSBC Premier proposition, aiming to address the evolving needs of affluent and internationally mobile Indians. Centred around a 60-second commercial film, the campaign highlights...
India — BMW India has collaborated with Interactive Avenues and advertising technology firm VDO.AI to introduce a series of interactive connected TV (CTV) campaigns, designed to enhance audience engagement through immersive brand storytelling. The campaigns, featuring the new BMW 2 Series Gran Coupé...
