Category: South Asia
India — World Gold Council has tapped BBDO India to launch a new campaign titled ‘The Moment Is Gold’, targeting Generation Z and younger millennials. The initiative sought to reposition gold jewellery as a symbol of everyday personal moments rather than being reserved for traditional occasions such...
Mumbai, India – Luggage brand Nasher Miles has partnered with Flipkart for the 2025 edition of The Big Billion Days, unveiling a new campaign aimed at younger consumers. The initiative features two digital films starring content creators Sakshi Shivdasani and Ayush Mehra, aiming to position luggage as...
India— Flipkart has launched its latest Big Billion Days campaign with a creative twist of spotlighting a relatable aspect of online shopping—the abandoned cart. Developed in collaboration with creative agency Talented, the new campaign leans into the brand’s long-running theme of surprise, captured...
India — Britannia’s premium chocolate biscuit brand, Pure Magic, has introduced a new product, Choco Tarts, under its latest brand proposition, The New Temptation. The campaign, in partnership with actor Bobby Deol, offers a new product to join the existing line-up of Choco Lush, Choco Frames, and Choco...
India — SBI Life Insurance and the Board of Control for Cricket in India (BCCI) partnered to promote breast cancer awareness through the “Thanks-A-Dot” initiative, with India’s women’s cricket team wearing specially designed pink jerseys during their One Day International (ODI) match against Australia....
India – The Hong Kong Tourism Board (HKTB) and SOCIAL, a popular café-bar chain operated by Impresario Entertainment & Hospitality Pvt. Ltd has announced the launch of PANDA-MONIUM, a month-long cultural activation running across 45 SOCIAL outlets in India. The initiative, aimed at generating...
Mumbai, India — Skincare brand Lotus Whiteglow has launched a new campaign spotlighting one of the most persistent skincare concerns, dark spots, while tapping into the cultural dynamics of digital self-image and social media. The campaign, done alongside Virtue Asia, introduces an updated formulation...
India – Mercedes-Benz India has rolled out a new marketing initiative titled ‘Dream Days’, positioned as a tribute to aspirations and dreamers across the country. The campaign, developed by Team X, part of advertising agency BBDO India, aims to align the luxury car brand with the spirit of ambition and...
Singapore & Mumbai — Strategic communications firm Ellerton & Co. public relations has announced its entry into the Indian market, naming Sanil Shirsat as its India lead. The move is part of the company’s wider ‘Greater Southeast Asia’ initiative, aimed at enhancing communications links between...
Mumbai, India — Digital Turbine, Inc., a platform known for enhancing mobile user experiences through advanced technology, has appointed Shilpa Sadana as country manager for India and Akul Vijay as senior sales manager for New Delhi to strengthen its foothold in the Indian market. India, recognised as...
