Category: South Asia
India — Open-footwear brand Chupps Footwear has unveiled what it calls the country’s first biodegradable billboard in Bandra, Mumbai, as part of its new sustainability-driven campaign. The installation, conceptualised by INTO Creative, marks the launch of Chupps’ new range of 100% biodegradable sliders....
India — Bergner India has launched two new films under its festive campaign ‘Pyaar, Parivaar, aur Bergner’, celebrating the emotional connection between food, family, and Indian festivities. The campaign features two complementary narratives: ‘Cooker ki Seeti’ and ‘Diwali Ki Safai’, both depicting how...
India — RepIndia has been appointed to handle the integrated creative mandate for OPPO India following a multi-agency pitch. The remit covers the brand’s overall creative strategy, digital communication, and social listening, with a focus on combining insight-led storytelling and performance-driven creativity....
Mumbai, India — HSBC India has launched a new campaign featuring Bollywood actor Kareena Kapoor Khan to showcase its enhanced HSBC Premier proposition, aiming to address the evolving needs of affluent and internationally mobile Indians. Centred around a 60-second commercial film, the campaign highlights...
India — BMW India has collaborated with Interactive Avenues and advertising technology firm VDO.AI to introduce a series of interactive connected TV (CTV) campaigns, designed to enhance audience engagement through immersive brand storytelling. The campaigns, featuring the new BMW 2 Series Gran Coupé...
India — Beverage brand Campa brought a striking visual spectacle to Kolkata, India, this Durga Puja, unveiling a 30-foot immersive 3D anamorphic installation at the iconic Tala Prattoy Pandal. As part of its festive takeover, the brand illuminated prominent spaces across the city in shades of purple....
Mumbai, India— Watertec India has appointed PHD India, part of the Omnicom Media Group, to oversee its integrated media mandate following a competitive multi-agency pitch. Under the new partnership, PHD India will manage Watertec’s media strategy, planning, and buying from its Mumbai office. The agency...
India — Traditional Indian sweets brand LAL has launched its new Diwali campaign, ‘Is Diwali Banaye Har Rishte Ko Khaas’, which highlights the spirit of togetherness and kindness that defines the festive season. Conceptualised by Zero Followers, the campaign film is set in a lively family home preparing...
New Delhi, India – Tata Coffee Gold introduced a large-scale immersive installation at Select CITYWALK, Saket, on International Coffee Day, aiming to showcase the journey of coffee, from bean to cup, through a combination of 3D visuals, aroma diffusion, and interactive elements. The installation, described...
Mumbai, India – EduFund, a financial planning platform that supports parents in saving and investing for their children’s education, has introduced a new campaign titled “Galat Baat Hai”. The campaign featured a series of digital video commercials (DVCs) portraying how many Indian parents continue to...
