Category: South Asia
Mumbai, India — Fast-moving consumer goods company Marico Limited has appointed Omnicom Media Group’s PHD India as its agency of record for its integrated media mandate, following a multi-agency pitch. Under the new partnership, PHD India will handle end-to-end media strategy, planning, and buying for...
Bengaluru, India — BATTLEGROUNDS MOBILE INDIA (BGMI) has collaborated with creative agency Talented for a new digital campaign titled ‘BGMI Drops’, which playfully reinterprets the familiar surrogate advertising format for an online audience. The campaign comprises three short films that parody consumer...
India — Dentsu India has announced the launch of ‘dentsu AMP’, a new video-first content division aimed at helping brands produce and scale storytelling more efficiently. Powered by technology and creative expertise, the initiative is led by Dhruv Abrol and Tarika Gulabani, who have been...
India — Tata Communications, in collaboration with Real Madrid CF and Footballerista Mobile (Suisse) AG, has announced the launch of the Madridista Premium loyalty programme in India, aimed at expanding the Spanish football club’s fan engagement in one of its largest international markets. The initiative...
National, India — Britannia Industries, in collaboration with WPP Media, has launched the second edition of the ‘BourbonIT Challenge’, introducing a voice-powered, multilingual version of the campaign designed to engage consumers in creative, AI-assisted recipe-making. The new BourbonIT Challenge 2.0...
Mumbai, India — Behavioural strategy consultancy WolfzHowl has appointed Eswara VAN Sharma as Consulting Director – #StraTech and Brand Orchestration for India and ASEAN, as the firm continues to advance its #StraTech movement across the region. In his new role, Sharma will lead brand relationships,...
Mumbai, India — Integrated marketing agency Mudramax has announced the appointment of Atrayee Chakraborty as senior vice president of Strategy. In this new role, Chakraborty will focus on developing human-centric media strategies grounded in insight and innovation. She will report to Navin Kathuria,...
Mumbai, India – Skipper Pipes has launched a new advertising campaign featuring its long-time brand ambassador, MS Dhoni, developed in collaboration with creative agency ZeroFifty Mediaworks. Based in Kolkata, Skipper Pipes is a manufacturer of high-performance piping systems used across residential,...
Mumbai, India — Eveready Industries India Ltd. has appointed The Minimalist as its new digital agency partner, as part of its ongoing efforts to strengthen its online presence and connect with younger audiences. The partnership brings together Eveready’s long-standing legacy in the energy and lighting...
India – On October 24, the world of advertising lost one of its greatest storytellers. Piyush Pandey — the man who gave Indian advertising its authentic voice — passed away at the age of 70. Ogilvy, the agency to which Piyush devoted more than four decades of his life, announced the passing of its legendary...
