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Category: South Asia

dharana shillim
Hilton Shillim Resort & Spa unveils new brand identity as Dharana in collaboration with Landor
Posted on September 17, 2024
by Aliza Carmona
Hilton Shillim Resort & Spa has officially been rebranded as ‘Dharana,’ a luxurious new identity that emphasises wellness and conscious living, crafted in collaboration with the brand consulting firm Landor.
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Amazon, Flipkart breached antitrust laws over seller preference allegations: CCI
Amazon, Flipkart breached antitrust laws over seller preference allegations: CCI
Posted on September 17, 2024
by Teddy Cambosa
In a recent report by Reuters, CCI released a 1027-page report on Amazon and a separate 1,696-page report on Flipkart, both dated Aug. 9–which stated that the two companies were found to have created an ecosystem where preferred sellers appeared higher in search results, elbowing out other sellers.
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MARKETECH PHOTOS
Assembly opens new office in India, names Anish Daniel as client director
Posted on September 12, 2024
by Aliza Carmona
Assembly, a global omnichannel media agency under The Stagwell Group, has launched its first office in India as a key component of its expansion strategy in South Asia. The new office will be spearheaded by Anish Daniel, who has been appointed as market director.
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prime video power of rings
Prime Video brings Middle-Earth to life in ‘The Rings of Power’ campaign with PivotRoots
Posted on September 11, 2024
by Aliza Carmona
Prime Video has teamed up with PivotRoots, a digital agency under Havas Media Network India, to launch an immersive campaign for the latest season of ‘The Rings of Power,’ inviting audiences to experience the magic of Middle-Earth.
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hettich india magical home
Hettich India transforms ordinary home spaces into places of magic in new brand campaign
Posted on September 10, 2024
by Aliza Carmona
German lifestyle brand Hettich has unveiled its latest brand campaign, highlighting its new positioning of 'Magical Interior Experiences,' which infuses the brand narrative with a sense of wonder and enchantment.
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Havas Worldwide India boosts strategy with three new key appointments
Havas Worldwide India boosts strategy with three new key appointments
Posted on September 10, 2024
by Fatima Baduria
Ray, Subramanian, and Nargolwala bring more than 10 years of experience from various agencies before joining Havas Worldwide India. 
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Virtue Worldwide’s latest in-depth report highlights cultural codes shaping Gen Z in Asia
Virtue Worldwide’s latest in-depth report highlights cultural codes shaping Gen Z in Asia
Posted on August 28, 2024
by Fatima Baduria
The 2024 Virtue Worldwide Guide to Culture is based on research conducted across Asia Pacific markets, analyzing various cultural codes that influence Gen Z in Asia.
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adani-rebrand-tyger
Adani Capital, Housing Finance taps Conran Design Mumbai for rebrand to Tyger Capital, Tyger Home Finance 
Posted on August 27, 2024
by Aliza Carmona
fter its acquisition by Bain Capital, Adani Group’s Adani Capital and Adani Housing Finance enlisted Conran Design Mumbai, a Havas-owned brand and design consultancy, to spearhead the rebranding to Tyger Capital and Tyger Home Finance.
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Decathlon to invest US$111m to expand store count, manufacturing in India
Decathlon to invest US$111m to expand store count, manufacturing in India
Posted on August 23, 2024
by MARKETECH APAC
Earlier this year, Decathlon said India is a priority market and expects it to be among its top five markets globally within five years.
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reliance-general-insurance-siblings
Celebrate the beauty of sibling bonds in Reliance General Insurance's latest campaign with SoCheers
Posted on August 21, 2024
by Aliza Carmona
Reliance General Insurance has partnered with creative agency SoCheers to launch a heartwarming campaign film that celebrates the unique bond between siblings, just in time for Raksha Bandhan.
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