India – To enhance its creative leadership in the southern markets, DDB Mudra has brought on board Priya Shivakumar as its new creative head for the South region.
Shivakumar brings a wealth of experience to her new role. She joins DDB Mudra from Wunderman Thompson (JWT), where she progressed from executive creative director to chief creative officer for the South region.
With over two decades of experience in the industry, Shivakumar has garnered numerous awards and accolades for her work, including multiple Cannes Lions, D&AD Pencils, One Show Pencils, and Spikes Asia awards. One of her recent achievements is for ‘Hidden Truth,’ a powerful campaign addressing domestic violence.
As the new creative head, Shivakumar will closely collaborate with Rahul Mathew, chief creative officer at DDB Mudra Group, and share leadership responsibilities with Menaka Menon, president of growth and strategy at DDB Mudra.
Speaking on the appointment, Matthew commented, “We have been evolving our offering in the South to go beyond national campaigns and offer specialised expertise for the five South markets. And we believe what will make our solutions even more effective is our creativity. Priya will play a critical role in us achieving this vision for the South Office. She has the unique ability to capture local and cultural nuances and execute them to international standards. I’m excited to have her partner with us on our journey.”
Meanwhile, talking about her new role, Shivakumar said, “I’m thrilled to join DDB Mudra and contribute to the legacy of creating culturally resonant brands. These are exciting times where you can take storytelling to new and unexpected places…through technology, craft, or experience…”
She added, “I’m looking forward to leveraging the power of emotions in my work, driving choices, creating conversations, shaping markets, and rewriting brand stories.”
