Category: South Asia
India – BeyondBound, a direct-to-consumer (D2C) athleisure brand, has launched a new campaign that explores contemporary perspectives on marriage and the bridal trousseau. The campaign encourages women to view marriage not merely as a ceremonial milestone, but as an opportunity to reaffirm personal ambitions...
Mumbai, India — Madison Media has launched ‘MbrAIn’ along with its proprietary Growth Planning System (GPS), positioning it as a strategic media planning tool for brands in India. The system is designed to support marketing and agency teams in diagnosing growth, making planning decisions, and building...
New Delhi, India — Nxtcell India Pvt. Ltd., which operates the Alcatel brand in India and other international markets, has appointed Atul Vivek as its chief executive officer, effective January 1, 2026. Vivek succeeds to the role from his previous position as chief business officer. According to the...
Bengaluru, India — Premium cookware and kitchenware brand Stahl Kitchens has appointed HiveMinds, a unit of the Madison Group, as its integrated digital marketing partner. The mandate includes oversight of Stahl Kitchens’ digital marketing efforts, with a focus on strengthening the brand’s online presence,...
Mumbai, India — IGP, a global direct-to-consumer gifting platform, has partnered with Maddock Films for the release of ‘Ikkis’, a biopic on Second Lieutenant Arun Khetarpal, PVC, one of India’s youngest war heroes, posthumously awarded the Param Vir Chakra at the age of 21. The film was released...
New Delhi, India — Pulse Candy, a flagship brand of the Dharampal Satyapal Group (DS Group), has launched a digital campaign featuring global K-Pop artist Aoora Park Min-jun, bringing international pop culture influence to its marketing in India. The campaign, running from December 24, 2025, to January...
India — Times OOH, a Times Group company, has launched a ceiling-suspended curved digital videowall in the Arrivals area of Manohar International Airport in North Goa, India, expanding its out-of-home (OOH) media offerings at the airport. According to the company, the installation is the first of its...
We recently sat down with Vitesh Barar, director of marketing at BMW India and Arjit Sachdeva, co-founder at VDO.AI as they discuss the execution of the campaign, and why brands should look into interactive CTV campaigns as their latest channel for future campaigns, especially when targeting affluent...
Mumbai, India — Haier has released an AI-led Christmas film, marking the festive season with a narrative centered on belief, connection, and the idea of Christmas magic finding its way home. Titled ‘Christmas is for Everyone’ and done alongside SW Network, the film follows an unconventional protagonist,...
Mumbai, India – Cookware brand Bergner India has entered into a strategic collaboration with Sony Entertainment Television’s MasterChef India, where it will serve as the Special Partner for the programme’s forthcoming season. The partnership aligns Bergner’s focus on cookware design and wellness-led...
