Category: South Asia
India — Britannia NutriChoice has introduced a new brand campaign featuring actor Aamir Khan, centred on the idea that “one good choice makes the next one easier”. The campaign uses everyday scenarios, such as deciding whether to add sugar to tea, to highlight how small decisions can build positive momentum...
India — Chupps Footwear has launched a new multimedia campaign for its 100% biodegradable Chupster range, highlighting sustainability through a series of four short films. Conceptualised by INTO Creative, the campaign draws a visual parallel between the natural cycle of life and the product’s design,...
India — Asian Paints has launched a series of fan engagement activities as part of its new role as the official colour partner of India Home Cricket under its association with the Board of Control for Cricket in India (BCCI). The initiatives, introduced during the South Africa tour of India, aim...
Delhi, India – Havas Media Network India has been awarded the integrated media mandate for Tata 1mg, a leading digital healthcare platform in India, following a competitive multi-agency pitch. The account will be jointly managed by PivotRoots, Havas Media Network India’s digital-first agency responsible...
India — Loca Loka, the tequila brand co-founded by Sree Harsha Vadlamudi, Rana Daggubati, and Anirudh Ravichander, has released its first brand film in India, titled “100 or Nothing”. The one-minute film highlights the brand’s focus on authenticity, craftsmanship, and cultural storytelling as it enters...
India — The World Pickleball League (WPBL) has appointed Komerz India, the Indian arm of UK-based Komerz Global, as its exclusive sales and sponsorship agency. The mandate covers central sponsorship assets, commercial rights, and monetisation initiatives across the league’s flagship events and community...
Mumbai, India– Laqshya Media Group (LMG) has appointed Sanjay Nandan as creative head and Dhruv Bhattacharya as national sales head for its recently launched content vertical, Laqshya StoryWorks. The move comes as the company seeks to strengthen its content creation and revenue strategy under the leadership...
India — Pickyourtrail has released its first advertising campaign, created in partnership with Early.Partners and Talented, highlighting a shift in traveller behaviour and the company’s focus on fully tailored holiday experiences. The campaign features two films showcasing “tailor-made” holidays for...
Mumbai, India — The National Stock Exchange of India (NSE) has launched a new investor awareness campaign, “Soch Kar, Samajh Kar, Invest Kar”, aimed at educating the public about the risks posed by fake trading apps and fraudulent investment platforms. The initiative draws on themes from the popular...
Mumbai, India — Huggies, the baby care brand under Kimberly-Clark, has introduced a new campaign centred on the ‘Geelu Monster’, a character designed to illustrate the issue of prolonged wetness on babies’ skin. According to the brand, the campaign aims to draw attention to a common concern among parents:...
