Category: South Asia
Mumbai, India — Behavioural strategy consultancy WolfzHowl has appointed Eswara VAN Sharma as Consulting Director – #StraTech and Brand Orchestration for India and ASEAN, as the firm continues to advance its #StraTech movement across the region. In his new role, Sharma will lead brand relationships,...
Mumbai, India — Integrated marketing agency Mudramax has announced the appointment of Atrayee Chakraborty as senior vice president of Strategy. In this new role, Chakraborty will focus on developing human-centric media strategies grounded in insight and innovation. She will report to Navin Kathuria,...
Mumbai, India – Skipper Pipes has launched a new advertising campaign featuring its long-time brand ambassador, MS Dhoni, developed in collaboration with creative agency ZeroFifty Mediaworks. Based in Kolkata, Skipper Pipes is a manufacturer of high-performance piping systems used across residential,...
Mumbai, India — Eveready Industries India Ltd. has appointed The Minimalist as its new digital agency partner, as part of its ongoing efforts to strengthen its online presence and connect with younger audiences. The partnership brings together Eveready’s long-standing legacy in the energy and lighting...
India – On October 24, the world of advertising lost one of its greatest storytellers. Piyush Pandey — the man who gave Indian advertising its authentic voice — passed away at the age of 70. Ogilvy, the agency to which Piyush devoted more than four decades of his life, announced the passing of its legendary...
Mumbai, India— Creative industry veteran Rayomand J. Patell has announced the launch of Firestarter, a new integrated brand communication, technology, and production agency in India. The agency aims to cater to founders, chief marketing officers, and chief executive officers seeking growth through brand...
Bengaluru, India — KRAFTON India has introduced a new in-game feature in ‘Battlegrounds Mobile India’ (BGMI), a digital stepwell inspired by one of India’s most distinctive architectural traditions. The update integrates cultural heritage into the gaming experience, offering players a detailed and interactive...
New Delhi, India – Lacoste is serving festive flair this season with its new campaign, ‘Court of Light,’ inspired by the brand’s tennis heritage and India’s love of celebration. Reimagining the tennis court as a glowing stage for festivity, ‘Court of Light’ captures a joyful evening where family...
India – Mohey has teamed up with creative agency Talented to launch ‘Mohey Rang Do…,’ a festive campaign that turns the Pantone card into a vivid storybook of self-expression. Rolling out across 15 states and over 150 stores, the campaign celebrates individuality through colour, redefining how...
New Delhi, India – Samsung, in partnership with Cheil India, have teamed up this International E-waste Day to launch ‘E-Mutant,’ an awareness-powered digital film that brings the problem of electronic waste to life—literally. The film unfolds inside an ordinary home where forgotten gadgets begin to stir. ...
