Category: South Asia
India — MuscleBlaze has introduced a new long-form content initiative titled ‘India’s strongest unknowns’, a series designed to spotlight the experiences of athletes whose stories often remain untold within the country’s sporting landscape. The project, created in collaboration with Tonic Worldwide,...
Mumbai, India — Myntra M-Now celebrated its first anniversary with a unique marketing activation at Maxus Mall in Borivali, featuring India’s first fully edible billboard. The 6-foot installation, created by Sociowash, left mall-goers questioning whether they were looking at a conventional billboard...
Mumbai, India — IGP, a global direct-to-consumer gifting platform, has partnered with Tim Hortons India for an initiative marking International Men’s Day. The activity, which took place on November 19, reflects a growing trend among brands to participate in smaller cultural moments and lesser-highlighted...
India — Pizza Hut India has introduced a new crust upgrade, the ‘Ultimate Cheese Crust’, which features a molten ‘Cheese Crown’ baked directly into the crust and double the usual amount of cheese. To promote the launch, Pizza Hut rolled out a marketing campaign titled ‘Flip To The Cheese’, encouraging...
India — Hashtag Orange, an integrated marketing agency, has appointed Dr. Anirban Chaudhuri as its new chief strategy officer, aiming to strengthen its strategic and integrated growth capabilities. Dr. Chaudhuri brings with him more than 26 years of experience across brand strategy, integrated marketing...
Mumbai, India — Stanley has rolled out a high-impact out-of-home (OOH) campaign executed by MOMS, the outdoor specialist unit of Madison World, to feature a giant screwdriver breaking through a billboard as part of the brand’s ‘Seriously Strong Screwdrivers’ initiative. The installation is also intended...
Mumbai, India — Hello Kitty is set to introduce a limited-edition skincare line in collaboration with Moody Skincare, marking a new expansion of the character’s presence in India’s beauty market. The partnership brings together Moody’s science-based formulations and the pop icon’s recognisable design...
Mumbai, India — ReBid, an agentic AI agency, has announced the launch of its in-house AI creative studio, a platform aimed at reshaping how brands produce ad visuals, product catalogues, and social media creatives across both display and video formats. The new offering is built on ReBid’s model of combining...
Mumbai, India — Asian Paints has collaborated with Spotify for its I-POP event, marking the first time the two brands have partnered. The event, which celebrated India’s pop music movement, featured a mix of music and visual art, bringing together fans and Spotify Premium subscribers for an invite-only...
Mumbai, India — Ionic Wealth has launched its first brand campaign, ‘Your Wealth is Your First Start-up,’ which encourages India’s affluent population to view wealth management through an entrepreneurial lens. The campaign positions wealth creation as a start-up journey that benefits from having the...
