Category: Marketing
IG makes winning investment in AI and future-proof identity solutions for efficiency and performance
This case study delves into IG’s challenges and its strategies to solve them with its partnership with Yahoo as it leveraged technology and identity solutions to reach niche users
BigBasket and Talented reunite for a heartwarming Christmas campaign that celebrates the magic of generosity and festive cheer.
This year, WinterFest takes a fresh approach as HKTB gives iconic city sights a festive makeover.
Cheelip will assume said role by early 2025. Moreover, this decision has been carefully planned throughout the year, allowing ample time for a seamless leadership transition.
Spotify has released portraits of Vietnam’s top artists at hair salons, allowing fans to adopt their styles. The initiative was launched in collaboration with creative agency Happiness Saigon.
Dating app Tinder has activated a real-life ‘Passport’ portal connecting people in Thailand and Vietnam.
The Comms8-UKAEG partnership taps into the growing trend of Chinese brands expanding globally, aiming to leverage British advertising expertise to help these firms navigate complex cultural, consumer, and regulatory landscapes.
Working together with people inside the Brahma Kumaris, Oblong spoke to psychologists and experts in art therapy to make sure the posters, when viewed and read, gave people a sense of calm.
Titled ‘Festive Celebrations’, the campaign reinforces Heineken’s belief that the festive season is a time for meaningful reconnections—best enjoyed without the constant buzzing and dinging of our phones.
She brings over 16 years of creative industry experience across the APAC region, including a decade leading Google’s creative team across APAC. Her work has been celebrated globally, earning awards at all major festivals, including a coveted Gold for Creative Innovation at Cannes Lions.
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