Category: Marketing
Singapore – The Government is drafting regulations to govern the sale of blind box, or “gacha”, products in Singapore, including the possible introduction of mandatory and standardised disclosure of odds and probability ranges. Responding to a written parliamentary question from Dennis Tan on 12 February,...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) Eastern Region has partnered with the Thailand Gastronomy Network, Krungthai Card, and SIXT Thailand, alongside regional stakeholders, to launch a tourism initiative titled “EAT THE EAST: THE GRAND ROAD TRIP”. The campaign seeks to promote local...
Manila, Philippines — Nearly half of consumers surveyed globally (45%) now use artificial intelligence tools during their shopping journeys, even as 72% continue to make purchases in physical stores, according to a new study by the IBM Institute for Business Value in collaboration with the National Retail...
U.S.A. – Global media brand Forbes has appointed Linda Boff as president of its CMO Network, where she will lead the influential CMO community and oversee Forbes’ multi-platform marketing initiatives, including live events, content, and community engagement. Boff, currently chief executive officer of...
The agency will focus on shopper activation aimed at influencing purchase decisions at shelf and building preference over private-label alternatives throughout the year.
The performance was supported by efforts to strengthen the presence of Malaysian brands, including Oriental Kopi, Kapten Batik, Serai, Jibby Chow and Little Malaysia.
Hong Kong – The Hong Kong Monetary Authority (HKMA) has rolled out its 2026 anti-fraud campaign, “Unite to Fight Scams”, and introduced new Year of the Horse animated stickers to raise scam awareness during the electronic lai-see (red packets) season. The first campaign project uses artificial intelligence...
Bangkok, Thailand – PTT Lubricants has launched a new brand campaign that shifts away from typical performance-led messaging commonly used in the automotive category, opting instead for an emotionally driven narrative. The campaign is headlined by a long-form mockumentary developed in collaboration with...
Melbourne, Australia – Havas Red has appointed Erin Sing as executive director of its Melbourne office, marking a strategic push to accelerate growth following a year of major client wins, award-winning campaigns, and the opening of a new Havas Village in Richmond. Sing will lead Havas Red’s Melbourne...
Bangkok, Thailand – US-based golf lifestyle brand SWAG GOLF has expanded into Asia with the opening of its first official store in the region, located at Tour Performance Lab in Bangkok. The store marks the brand’s first physical retail presence in Asia. The company said Thailand was selected as its...
