Category: Marketing
China – Apple has launched Glad I Met You, its annual Shot on iPhone film celebrating Chinese New Year, directed by award-winning filmmaker Bai Xue and captured entirely on iPhone 17 Pro. The mixed-media short blends live-action storytelling with handcrafted stop-motion animation to tell the story of...
The production is designed to demonstrate real-time responsiveness enabled by 5G technology, with the outcome of the challenge dependent on precise timing and synchronisation.
India — Britannia Treat Croissant marked National Croissant Day by staging a public street celebration that reimagined the occasion as ‘Croissant’s Birthday’. Featuring a procession, music, and on-ground participation in select locations, the activity involved a rally led by a life-sized cut-out of the...
Jakarta, Indonesia – Celebrating 35 years since its debut in the archipelago, McDonald’s Indonesia has launched a year-long anniversary campaign designed to honour the nation’s ‘unity in diversity’ and the everyday beauty of its people. Since opening its first doors in the country, the QSR...
The event is the flagship activation of the Castrol Superbike ASPAC Alliance, a regional platform designed to link rider communities, service partners and Castrol’s high-performance product portfolio.
The move comes as retail and commerce media across Australia and the wider region transition from early experimentation to a more execution-focused phase.
Manila, Philippines — ACX Holdings Corporation, the retail arm of Filipino conglomerate Ayala Corporation, and Dubai-based premium supermarket chain Spinneys, have announced plans to open 12 stores across Metro Manila over the next four years, with the first locations scheduled for the fourth quarter...
“Wonderfully Unordinary” is intended to resonate with a younger generation by emphasising that individuals perceive and shape the world differently, and that self-expression plays a central role in that process.
Australia – Prime Video has launched the second instalment of its ‘Go Full Cricket’ campaign in Australia, starring Australian men’s Test captain and Prime Video ambassador Pat Cummins, as anticipation builds for the ICC Men’s T20 World Cup 2026. Created by Leo Australia, the campaign rolls out...
Bangkok, Thailand — Global home appliance brand Haier is holding an event at Central World as part of its Global Champion Tour in Bangkok from 28 January to 1 February, showcasing its localised product catalog. The “Champion Your Haier Life” event combines a pop-up exhibition with activations involving...
