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Category: Marketing

Mastercard launches ‘Inclusion Hub’, sensory dining pilot to support autistic Australians
Mastercard launches ‘Inclusion Hub’, sensory dining pilot to support autistic Australians
Posted on January 28, 2026
by Teddy Cambosa
The Inclusion Hub was co-designed with Autism CRC, Australia’s national source of evidence-based best practice in autism.
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Himalaya Wellness, RCB 1derwoman Academy 2026
Himalaya Wellness, RCB Women’s team roll out ‘1derwoman Academy’ for aspiring cricketers
Posted on January 28, 2026
by Lyene Marie Darang
India — Himalaya Wellness has announced a partnership with the Royal Challengers Bangalore (RCB) Women’s team to launch the ‘1derwoman Academy’, a digital initiative aimed at supporting young girls interested in cricket through learning resources, mentorship, and scholarships. The company said the initiative,...
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TriOn & Co x GCP
TriOn & Co expands global reach through GCP partnership 
Posted on January 28, 2026
by Sharona Nicole Semilla
Singapore – TriOn & Co, a Singapore-based strategic communications consultancy, has joined Global Communication Partners (GCP) as its exclusive Singapore partner, expanding its global strategic reach. GCP is an international network of 18 independent financial and corporate communications consultancies...
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IMG appoints Carlo Nohra, Phil Mooney to Asia-Pacific leadership roles
IMG appoints Carlo Nohra, Phil Mooney to Asia-Pacific leadership roles
Posted on January 28, 2026
by Teddy Cambosa
Both appointments add to IMG’s Asia-Pacific workforce, which spans 15 markets across the region.
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Cheil X new leadership 2026
Cheil X strengthens leadership team across Delhi and Mumbai
Posted on January 28, 2026
by Lyene Marie Darang
India — Cheil X has announced new leadership appointments across its Delhi and Mumbai operations, naming Ritesh Rao as head of operations for Mumbai and elevating Kanika to head of its Delhi office. The agency said the moves are aimed at strengthening its leadership structure across the two markets,...
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metro singapore eagle eye tiered loyalty program
Metro Singapore partners with Eagle Eye to revamp tiered loyalty programme
Posted on January 28, 2026
by Aliza Carmona
Singapore – Premier department store Metro Singapore has announced a loyalty programme partnership with Eagle Eye, a SaaS and AI technology company providing loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands. The partnership comes as Metro,...
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BMW Group Malaysia extends PR partnership with VoxEureka
BMW Group Malaysia extends PR partnership with VoxEureka
Posted on January 28, 2026
by Teddy Cambosa
BMW Group Malaysia described VoxEureka as a long-term collaborator rather than a traditional agency partner.
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pure fitness hong kong ballet partnership
Hong Kong Ballet enters the gym with PURE Fitness in new performance-driven partnership
Posted on January 27, 2026
by Aliza Carmona
Hong Kong – Hong Kong Ballet and PURE Fitness have announced a landmark collaboration that bridges elite performance and modern wellness through the “You Are More Than You Know” campaign. As part of the partnership, Hong Kong Ballet dancers will train across PURE Fitness, PURE Yoga and Re:set by PURE...
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ONE GAC Strategy PH 2026
GAC International Philippines strengthens direct local operations under ONE GAC strategy
Posted on January 27, 2026
by Lyene Marie Darang
Manila, Philippines – GAC International Philippines, Inc. has announced plans to further strengthen its direct local operations in the Philippine market, as part of efforts to advance GAC Group’s ONE GAC strategy in the country. The Philippines has been identified as a growing market for GAC Group in...
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LEGO Group teams up with Crocs on multi-year creative collaboration
LEGO Group teams up with Crocs on multi-year creative collaboration
Posted on January 27, 2026
by Teddy Cambosa
According to the companies, the collaboration is designed to create a range of products and experiences that allow consumers to express creativity through both play and fashion.
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