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Category: Marketing

Always Be Ahead in a changing world
Malaysia telco Maxis revamps brand purpose, helps consumers to “always be ahead”
Posted on August 21, 2020
by MARKETECH APAC
Maxis unveils new brand messaging, "always be ahead," launches digitalization programs to help further digital efforts of consumers and SMEs.
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6 expert tips to ace social media for your online business growth
Posted on August 21, 2020
by MARKETECH APAC
Freelancing group Filipina Home-based Moms Social Media Strategist Janelle Swing imparts the six ways you can do to make social media work for your business growth.
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OMD bags F&B Danone media business for Malaysia, Thailand
Posted on August 20, 2020
by MARKETECH APAC
OMD will execute media planning and buying for Danone's Growing up milk brands.
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Prashant with IAA Malaysia Executive Committee members
Entropia’s Prashant Kumar appointed advisor to Malaysia adver association
Posted on August 19, 2020
by MARKETECH APAC
Entropia's founder has been tapped by Malaysia's advertising association, IAA to become honorary adviser for the term 2020-2021.
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Former Mumbrella journalist Abigail Dawson joins Special Group as brand director
Posted on August 18, 2020
by MARKETECH APAC
Aussie independent creative agency Special Group has adopted former Mumbrella journalist Abigail Dawson for its newly created role of brand director.
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Australia’s Val Morgan, Moonlight Cinema present sponsorship ops as summer season nears
Posted on August 18, 2020
by MARKETECH APAC
Australia-based outdoor cinema Moonlight, together with its ad solutions partner Val Morgan speaks out to brands as the venue presents lucrative ops in the upcoming summer.
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amaysim x 72andSunny
Aussie telco Amaysim designates 72andSunny as creative agency
Posted on August 18, 2020
by MARKETECH APAC
Amaysim is set to release a new campaign in the last quarter of the year, and they have appointed 72andSunny as its official ad agency.
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Swiss brand Movado taps Chinese musician Ronghao Li as newest global ambassador
Posted on August 17, 2020
by MARKETECH APAC
Ronghao Li will appear in the brand's global ad campaign, bearing the tagline, "Mastering your time in your way."
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TCP Group unveils new Red Bull campaign, “Ni Zhen Niu” in China
Posted on August 13, 2020
by MARKETECH APAC
TCP Group introduces new Red Bull drink in China, launches 'Ni Zhen Niu" campaign, with 'Going Beyond," and 'Limitless Potential" as its central message.
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How to unlock regional opportunities and engage audiences with the right kind of insights: a marketer’s survival guide
Posted on August 11, 2020
by MARKETECH APAC
Social media analyzing service Wisesight shares 7 methodologies that regional marketers can do to enhance their diversified game plans.
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