Kuala Lumpur, Malaysia – Digital solutions Entropia founder and senior partner Prashant Kumar, has been appointed honorary advisor by the International Advertising Association (IAA) Malaysia at its recently held annual general meeting.
Earlier this year, Kumar was awarded the IAA ‘Champion’ Compass award, having been the only honoree from the Asia Pacific region.
As honorary advisor, Kumar will leverage his two decades of experience to handle industry matters while continuing to support the IAA’s activities in the region.
“It is an honor to be in the company of highly respected marketing and communications industry leaders. I’ve been a member of the association since 2017 and I’m proud to play a more active advisory role going forward,” said Kumar.
Kumar will form part the executive committee of IAA for the new term 2020-2021, which comprises President John Chacko, Vice President Omar Shaari, and Honorary Secretary Prabha Nayar among others.
In announcing the appointment, Chacko remarked, “As one of the recognized leaders in the APAC marcoms community, Prashant is instrumental to the IAA – both in providing independent advice on how to elevate relevancy, and filling the vacuum of global shared experiences in the local industry.”