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Category: Marketing

Hyundai-BTS-Earth-Day-Campaign-K-Pop
Hyundai, BTS join forces in celebrating Earth Day through new campaign
Posted on April 22, 2021
by Teddy Cambosa
The campaign by Hyundai features members of BTS and other people partaking in eco-friendly activities, under the message of acting now for the future.
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AU’s Tourism Tasmania awards media account to Starcom
Posted on April 22, 2021
by Jean Cabico
Tourism marketing firm Tourism Tasmania has tapped media communications agency Starcom to handle its media account.
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Basketball Australia new appointment marketing
Basketball Australia welcomes new executive manager for marketing and digital
Posted on April 21, 2021
by Jean Cabico
Jo Juler joins Basketball Australia as the new executive general manager for marketing, communications, and digital.
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ShopeePay x Puregold
ShopeePay further eyes top e-wallet status via tie-up with PH’s Puregold
Posted on April 21, 2021
by Jean Cabico
Shopee's e-wallet ShopeePay has teamed up with Puregold, to leverage the use of QR codes for over-the-counter grocery purchases
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my happy table mcdonalds sg
McDonald’s Singapore unveils new activation that reunites families this Ramadan
Posted on April 21, 2021
by Jean Cabico
McDonald's Singapore has launched 'My Happy Table', an activation that helps Singaporean and Malaysian families share the spirit of Ramadan.
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mhflypass malaysia airlines
Malaysia Airlines offers ‘worry-free’ travel in 2021 with new ‘MHflypass’
Posted on April 20, 2021
by Jean Cabico
The new 'MHflypass' by Malaysia Airlines offers the option to secure customers’ travels for the year at an affordable price.
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Diageo-72andSunny-Singapore-Campaign-Beverage
Diageo taps 72andSunny for Johnnie Walker campaign in SG
Posted on April 20, 2021
by Teddy Cambosa
The work follows after 72andSunny Singapore has recently won the account of Diageo to handle Johnnie Walker's campaign account.
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BBH Singapore Back to the Office game
BBH Singapore welcomes back employees with new Instagram filter game
Posted on April 20, 2021
by Jean Cabico
BBH Singapore has launched 'Back to the Office', an Instagram filter game that trains corporate staffers to be workplace-ready again.
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bts meal mcdonalds
You can now dine with BTS 'in spirit' as McDonald’s launch group’s go-to meal
Posted on April 20, 2021
by Jean Cabico
McDonald’s partners with the popular Korean pop icons for the ‘BTS Meal’, which will be available in nearly 50 countries.
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Cannabusiness
Culture-driven agency Initiative launches deep dive into cannabis industry
Posted on April 20, 2021
by Jean Cabico
Initiative Australia has launched a deep-dive study called 'Cannabusiness' to analyze the country's emerging cannabis market.
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