Category: Marketing
Automotive manufacturer Audi, in partnership with advertising agency DDB Group Singapore, has launched a campaign for the debut of House of Progress (HOP) in Singapore.
But a successful fractional executive marketing hire needs a strategic approach. We spoke to several marketing experts, most of whom are fractional themselves, working in Asia-Pacific, to share their insights on how businesses can leverage this model of work, its benefits and the expectations that go...
Founder Matt Thomas said the newly formed agency bridges the gap between brand and reputation with a unique approach combining both strategic vision and a deep understanding of the ecosystems in which organisations operate.
Scoot, a low-cost airline under Singapore Airlines, has launched Lunar New Year couplets in honour of culture and tradition.
In collaboration with creative agency 72andSunny, the 'Own It' brand film takes centre stage, following a confident protagonist through a reimagined Afterpay purchase moment. This hyper-stylised narrative showcases Afterpay users as informed, proud, savvy consumers, challenging outdated perceptions of...
Hong Kong – Montieth SPRG, a global marketing communications and PR agency under Montieth & Company, has been appointed as ASUS’ public relations and corporate communications agency. Montieth SPRG was selected after a thorough evaluation process that assessed the agency’s credentials,...
As part of the promotion campaign, various major platforms were hacked, seized and hijacked, pulling unsuspecting audiences into the world and theme of One Cent Thief Season 2.
Audi Singapore has unveiled its flagship showroom, Audi House of Progress, ahead of its public opening.
India – Mumbai-based brand and communications consultancy Tilt Brand Solutions has named former Leo Burnett executive creative director Kushager Tuli as its new president – creative. In his new role, Tuli brings a distinctive mix of creativity, strategic insight, and leadership. An engineering graduate,...
Indonesia – More than half of Glance users in Indonesia plan to increase their shopping budgets this Ramadan, with 50% expecting to spend over Rp 3m and 22% anticipating expenditures exceeding Rp 5m, according to a report by consumer technology company Glance. Glance’s report also found that nearly 58%...
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