MYER invites everyone to make holidays meaningful with new heartwarming Christmas campaign

Sydney, Australia – Upscale department store chain MYER has unveiled its newest inspiring Christmas campaign titled ‘Make Your Merry Meaningful’ via collaboration with creative agency Clemenger BBDO. The bold, bright, and fun campaign reminds Australians that Christmas is more than just a season of giving but also a time for...

POND’S Skin Institute unveils new campaign for brand revamp via Ogilvy Singapore

Singapore – Unilever’s skin care brand POND'S Skin Institute has partnered with advertising and PR agency Ogilvy Singapore for its new product launch campaign to unveil its elevated brand world. Pond’s new campaign with Ogilvy aims to revive the brand and breathe new life into it while finding ways to...

ZALORA launches immersive retail experience for year-end shopping season

Singapore – Online fashion and lifestyle retail company ZALORA has announced the launch of ‘The Terminal By Zalora’, its newest omnichannel retail experience that aims to play a part in kicking off the year-end shopping season. Inspired by the magic of the year-end travel season, The Terminal by ZALORA is...

SPH Media to acquire Tech in Asia

Singapore – SPH Media has announced that it has entered into an agreement to acquire technology media company Tech in Asia (TIA). Through the proposed acquisition, TIA will strengthen the technology media offering of SPH Media, more specifically for its long-time business publication The Business Times (BT). Moreover, the proposed...

Hongkong Land partners with American Express to serve premium services to customers

Hong Kong – Hongkong Land, a property investment, management, and development group, announced it has entered into a strategic partnership with American Express to create exclusive privileges and luxury lifestyle experiences for its cardmembers in Hong Kong. In this new partnership, American Express Cardmembers in the most premium segment will...

Shopee unveils 3D billboard runway show for shopping festival in Malaysia

Kuala Lumpur, Malaysia – Multinational e-commerce platform Shopee has launched its unique three-day 3D billboard runway fashion show as part of its big sale shopping festival in Malaysia. The 3D billboard, placed in front of KLCC Twin Towers on Jalan Ampang, was meant to tease the audiences for Shopee’s event...

Jack Morton, Weber Shandwick Australia launch new content agency Vocal

Australia – Jack Morton and Weber Shandwick Australia have announced the launch of a new content agency called Vocal. The new addition to the agency alliance in Australia now expands the offering to three agencies under one roof, providing clients services across experiential, communications and content. Spearheaded by Tom Abood,...

Microsoft’s CMO Chris Capossela to leave company after three decades

Washington, USA – Microsoft has announced that long-time chief marketing officer Chris Capossela is leaving the company after 32 years of being with the company. This comes after a recent slew of changes in Microsoft’s marketing leadership. In a communication by chief executive officer Satya Nadella, he said that through...

ComfortDelGro leads strategic investment for Drive mate

Melbourne, Australia – Drive lah, the parent company of Australia's Drive mate, has successfully closed an investment round worth AU$7.9m, with ComfortDelGro leading the investment with AU$3.2m pitched in. This positions them as both the principal investor and the preferred fleet partner for Drive mate. The strategic investment aligns well...

Dentsu launches global practice structure, announces key appointments

Tokyo, Japan – International advertising agency dentsu has recently announced the launch of its ‘global practices structure’ along with key leadership appointments, led by Jean Lin, group president – global practices, Dentsu Group Inc.These developments emphasise dentsu’s ambition to build highly integrated, people-centred, end-to-end solutions, as well as its commitment...