Category: Marketing
Singapore – Adidas is reviving one of its most recognisable silhouettes, unveiling a global campaign for the Adidas Superstar fronted by Samuel L. Jackson and a roster of music, sport, and fashion names. The Spring 2026 push, released this week, positions the Superstar as a cross-generational staple,...
Manila, Philippines – Arthaland has partnered with independent agency GIGIL to launch a new campaign promoting its sustainable condominium development, Una Apartments (First Apartments). Titled “Not For Sale”, the campaign centres on an offbeat film that draws on the idea that many of life’s first experiences...
His remit includes supporting retailers and brands seeking more measurable, data-led retail media outcomes and contributing to Zitcha’s broader commercial strategy.
Bangkok, Thailand – Tourism Authority of Thailand (TAT) has announced that Tomorrowland will be staged in Asia for the first time, with the event set to take place in Pattaya from 11 to 13 December. The electronic dance music festival is traditionally held in Antwerp, with select editions mounted in...
Singapore – Pokémon Center SINGAPORE, the city-state’s flagship Pokémon store at Jewel Changi Airport, will close temporarily from 1 April 2026 for a major localised revamp, the company announced on March 2. The renewal, the first of its kind outside Japan, aims to weave Singaporean culture into the...
Melbourne, Australia – Starbucks has reopened its Melbourne Central coffeehouse with a fresh look that blends local art and the city’s signature café culture. Sitting at the corner of Swanston Street and La Trobe, the store now seeks to do more than pour coffee—the flagship store forms part of...
India – Chinese Wok, part of Lenexis Foodworks, has appointed Havas Creative India and Arena Media, a unit of Havas Media Network India, as its integrated creative, social, and digital media partner. The appointment comes as the brand continues to expand beyond 260 outlets, with a stated target of 500...
Hong Kong – Chow Tai Fook Jewellery Group, the global Chinese luxury brand, has named veteran luxury creative David Tse as its new global creative director, effective immediately. Tse’s appointment marks a milestone in the company’s brand transformation, with his role focused on leading the next phase...
Bangkok, Thailand – KLeasing, the automotive financing arm of Kasikornbank, has launched a music-led marketing campaign titled “K OK Na Kha” as part of efforts to broaden consumer reach and strengthen brand visibility. The campaign accompanies K OK, a digital solution that enables KLeasing customers...
Singapore – Singapore’s ride-hailing sector is gearing up for a fresh jolt as Zig by ComfortDelGro has appointed Monks Singapore, the digital, data-driven unit of S4 Capital, as its lead brand, media, and data partner. The assignment comes as the group consolidates its taxi, private-hire, rental, and...
