Category: Marketing
In a landscape where marketing technology is no longer a “nice-to-have” but the backbone of modern campaigns, MARKETECH APAC is once again putting the spotlight on the people and platforms driving that shift with the opening of entries for the Marketing Technology Awards 2026. Now in its third edition,...
Manila, Philippines – Private operator Light Rail Manila Corporation (LRMC) has launched ‘LRT-1 KasakaySayan’, a project aimed at incorporating Philippine history and culture into the daily commute of passengers on the LRT-1 line. The initiative builds on the LRT-1’s designation as a “Heritage Line”,...
Bangkok, Thailand – The Coca-Cola Company system in Thailand—comprising Thai Namthip, HaadThip, and Coca-Cola Thailand—has opened applications for the Coke Cup U17 Thailand Football Championship 2026 as part of ongoing efforts to engage with and develop young athletes in the country. Organised in collaboration...
Kuala Lumpur, Malaysia – In a market where Ramadan campaigns often lean heavily on sentiment, MILO Malaysia is betting on something more grounded: early mornings, hot meals, and unpaid labour. Its latest push, “Tenaga Untuk Mencipta Kebaikan” (“Energy to Do Good”), trades polished storytelling for on-the-ground...
The partnership is now fully operational and will support the bank across its brand, retail, and business portfolios.
South Korea – Kao Corporation’s skincare brand Bioré is stepping up its global expansion with a debut in South Korea and the launch of a unified international campaign. South Korea is a strategically important market in the global beauty and skincare sector, serving as a hub for trends and consumer standards....
Rather than creating a conventional festive envelope, the agency focused on the process behind making dodol as a metaphor for relationships and shared experiences during Raya.
Indonesia – Rising demand for Asian entertainment in Indonesia is driving steady viewership and stronger user loyalty for streaming platform iQIYI International, with Chinese dramas emerging as a key contributor to its growth. According to the company, iQIYI International has recorded nearly 2x growth...
For the campaign rollout, the brand targeted millennials and Gen Z consumers (18–35) fascinated by pop-culture tie-ins and interactive brand experiences, especially to those who have experienced similar experiences for their competitors.
Ho Chi Minh, Vietnam – Hakuhodo International Vietnam has reshuffled its senior leadership, appointing a new ASEAN Regional Chief Operating Officer and naming a successor to lead its Vietnam operations, in a move aimed at tightening integration across Southeast Asia. Effective 18 March 2026, Naoyuki...
