Category: Marketing
Under the agreement, GO Communications will oversee integrated public relations, communications and storytelling initiatives across Fresh Events Asia’s full portfolio of flagship events.
Bangkok, Thailand – True Plookpanya, under True Corporation, has partnered with the Autistic Thai Foundation to launch the fourth Autism Digital Learning Center in Thailand, located at Wat Huai Mu School in Ratchaburi province. The initiative aims to expand digital access and life-skills training for...
Bangkok, Thailand – Yukontorn Wisadkosin has been appointed ASEAN president of Hyundai Motor Asia Pacific (HMAP), effective 2 March. In the role, she will oversee regional operations and alignment, aiming to drive long-term growth across Southeast Asia. Wisadkosin brings over 20 years of senior leadership...
At the centre of the DC26 agenda is a belief that “you cannot grow with the status quo,” with the agency aligning leadership, disciplines and delivery around that principle.
India – Britannia Industries has expanded its iconic 50-50 brand with the introduction of its ‘50-50 Cheeze Dipped Crunchy Layered Sandwich’, a new format designed to combine contrasting textures in a single snack. The product features 22 baked layers that provide a structured crunch, enrobed in cheese,...
APAC is a region of scale, diversity, and ambition, and for Omnicom Production, it represents one of the most important growth markets in the world. Since its launch as a global practice in 2024, Omnicom Production has sought to unify its studios and capabilities under a single model, combining...
Singapore – Singapore’s SPH Media is stepping deeper into the loyalty economy with its partnership with KrisShop to sell digital subscriptions to The Straits Times and The Business Times on KrisShop’s online storefront, marking the retailer’s first foray into digital subscription products. The titles...
Hong Kong – TBWA Hong Kong, part of Omnicom Advertising, has named Mike Choy and William Chow as joint creative partners, marking a new chapter in leadership for the Disruption® agency. Under the new structure, Mike Choy has been elevated to creative partner to join William Chow, who already holds the...
Manila, Philippines – Jollibee marked its presence at the 2026 Panagbenga Festival in Baguio with a series of brand activations spanning parade participation, campus sampling, in-store promotions, and sustainability initiatives. The quick service restaurant chain joined the festival’s large float competition...
Across marketing, advertising and technology women in leadership across the APAC region reflect on the structural barriers that persist and the responsibility leaders carry to create systems where women have influence. All these leaders echo the same sentiment that equitable innovation does not...
