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Category: Marketing

Consumer expectations are changing: Are marketers keeping up?
Consumer expectations are changing: Are marketers keeping up?
Posted on August 4, 2022
by MARKETECH APAC
There is an ongoing erosion of trust amongst consumers. Find out if your brand is at risk of such dampening confidence and know what to do about it.
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Wunderman Thompson HK announces key appointments in creative, strategic leadership
Wunderman Thompson HK announces key appointments in creative, strategic leadership
Posted on August 4, 2022
by Teddy Cambosa
Wunderman Thompson HK welcomes its new hired to boost the creative and strategic offering of the agency.
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Edelman-Global-Advisory-Peter-Fraser
Edelman’s gov’t relations arm EGA names Peter Fraser as new senior advisor, head of Australia
Posted on August 4, 2022
by Kathleen Murata
Peter Fraser brings to EGA a strong background in policy formulation and delivery in both economic and social policy portfolios.
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PepsiCo appoints Publicis Media as media partner in SEA
PepsiCo appoints Publicis Media as media partner in SEA
Posted on August 4, 2022
by Teddy Cambosa
As part of the PepsiCo mandate, Publicis Media has created PLUS+, a bespoke business solution.
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IPG-Kinesso-and-Matterkind-leadership-team
IPG’s Kinesso/Matterkind unveils new leadership team for Australia
Posted on August 4, 2022
by Kathleen Murata
The new Matterkind/Kinesso leadership team for Australia seeks to offer their clients a truly world-class end-to-end business solutions.
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Ex-Desaru Melissa Sandhu joins Prince Court as head of sales, marketing
Ex-Desaru Melissa Sandhu joins Prince Court as head of sales, marketing
Posted on August 3, 2022
by Teddy Cambosa
Melissa Sandhu said that in her new role at Prince Court, she will be bridging the company’s business goals with the elevation of its hospital experience and clinical excellence.
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Sieg Penaverde appointed as Ogilvy Indonesia’s Group CEO
Sieg Penaverde appointed as Ogilvy Indonesia’s Group CEO
Posted on August 3, 2022
by Teddy Cambosa
Sieg Penaverde leads an Ogilvy Group powered by close to 300 experts in brand communication and activation, digital experience, public relations.
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Top Story: 8traordinary steers the digital wheel of Shangri-La’s rebranded loyalty programme
Top Story: 8traordinary steers the digital wheel of Shangri-La’s rebranded loyalty programme
Posted on August 3, 2022
by MARKETECH APAC
We spoke with the digital agency behind the recent launch of Shangri-La's newly rebranded loyalty programme – Shangri-La Circle.
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Rui Nago promoted to chief strategy officer role at Grey Tokyo
Rui Nago promoted to chief strategy officer role at Grey Tokyo
Posted on August 3, 2022
by Teddy Cambosa
Since joining Grey Tokyo in 2019 Rui Nago has been responsible for developing the brand, creative, and overall communication strategies across the agency’s clients.
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Edelman bolsters leadership in Hong Kong and Taiwan
Edelman bolsters leadership in Hong Kong and Taiwan
Posted on August 3, 2022
by MARKETECH APAC
Amongst the new appointments, Edelman names a new head of brand and new creative director.
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