Singapore – Audi Singapore has unveiled its flagship showroom, Audi House of Progress, ahead of its public opening. The showroom located at Cross Street Exchange, which will serve as the brand’s lifestyle destination, is set to welcome visitors starting February 15.
The Audi House of Progress Singapore aims to connect enthusiasts and customers to the brand. With the goal of providing a holistic experience, Audi will be holding activities centred on the key pillars of performance, lifestyle, sports, and dining.
To enhance customer experience, Audi House of Progress Singapore integrates lifestyle elements into the showroom, making it a home for the brand. Through this, customers can purchase vehicles seamlessly and participate in exclusive experiences among other events.
Marking its debut, Audi unveiled its new vehicle, A5, to the visitors of the showroom. Other vehicle models are also available for viewing in the venue.
The design of Audi House of Progress Singapore takes inspiration from the historical significance of its location while embodying its idea of progressing through technology. Alongside its products are garden elements and ventilation blocks for a human-centric and dynamic design.
The showroom also has consultation areas and a private lounge for its customers, equipped with tools to assist customers.
Meanwhile, the Audi Performance Suite within the showroom highlights the brand’s sports models. This section serves as a bar and lounge at night managed by Burnt Ends Hospitality Group.
Burnt Ends also collaborated with Audi Singapore to launch the Audi x Burnt Ends Bakery, a cafe with a menu inspired by German pastries.
Audi also worked with sports technology company Trackman for a golf lounge where visitors can enjoy virtual experiences.
Additionally, Audi collaborated with electronics company Bang & Olufsen for the showroom’s sound and design company BOLIA for its ambience.
“With the grand opening of Audi House of Progress Singapore, Audi Singapore has crossed a momentous milestone in our journey of transformation. Singapore is the first Audi market globally to fully switch to a direct-to-consumer business model, affirming the strategic importance of the Singaporean market for the Audi Brand. The Audi House of Progress Singapore positions us strongly to enter this new era. We will continue to put our customers in the centre of everything we do and to elevate the Audi experience even higher with our new brand home,” Markus Schuster, managing director at Audi Singapore, said.
