Category: Marketing
Indonesia – For Ramadan 2026, Indonesian consumers are placing greater emphasis on trust and justified value, spending more selectively and favouring brands that demonstrate empathy, transparency, and meaningful value, according to a new whitepaper by Moonfolks and Havas Moonfolks. According to the whitepaper...
Manila, Philippines – Orocan has launched a creative campaign to promote its first and largest icebox with wheels, the ‘Koolit 65L’, highlighting how functionality can also be entertaining. Done alongside creative agency GIGIL, the campaign centres around a short film that tells the story of Isagani,...
The campaign follows the brand’s earlier #GreenFlag initiative, which highlighted cooking as a desirable quality in a partner.
Singapore – As Zeno Group sharpens its focus across Asia Pacific, its Singapore office is entering a new phase of momentum under newly appointed managing director Khushil Vaswani. With nearly two decades of agency leadership behind him, Vaswani arrives at a pivotal time—not only for Zeno, but for an...
Japan – Kao’s feminine care brand Laurier will roll out a new brand communication campaign across nine Asian markets, aiming to unify its message on menstrual support. Set to launch on International Women’s Day, March 8, the campaign carries the key message “Comfort, Made Together” and seeks to foster...
Hong Kong – Colgate has partnered with the Hong Kong Dental Association and Mannings to launch the city’s first TOTAL Periodontal Health Lab at the Atrium of Olympian City 2, offering residents professional gum screenings, expert consultations, and interactive activities aimed at promoting proactive...
Kuala Lumpur, Malaysia – Sun Life Malaysia has partnered with The Shout Group to roll out the second edition of Baju Raya Lama Baharu, a grassroots initiative that refreshes second-hand clothing into festive attire for underserved communities ahead of Hari Raya. The campaign, officially titled Baju Raya...
Makati City, Philippines – Champion Detergent, in collaboration with TBWA, recently staged ‘The Art of Dining’ activation in Makati, fusing art, culture, and product messaging in an immersive experience. The event featured Champion’s cleaning products alongside hand-crafted, garment-inspired table napkins...
Singapore – Publicis Groupe Asia-Pacific has appointed Naomi Michael to the newly created role of chief communications officer for APAC, where she will lead the Groupe’s regional communications strategy across markets and capabilities in one of its most diverse and high-performing regions. Michael brings...
Speaking to MARKETECH APAC exclusively about the campaign, Sai Tzy Horng, director of Julie’s Biscuits, highlighted the continued theme of its Raya campaigns on taking the time to pause and reflect.
