Category: Marketing
INVNT was awarded the account following a competitive pitch and has also been tasked with creating an exciting brand narrative – G’day Australia – that embraced Geely’s commitment to the country.
Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.
We recently sat down with Margaret Key, chief executive officer at MSL APAC for our latest Agency Leadership Decoded interview, as she shares her guiding principles of leadership and her outlook on MSL’s growth in the region.
Since the investment, Navis has closely collaborated with the company to accelerate the rollout of new stores and to refurbish existing ones, further enhancing the shopping experience for customers.
Australia – Strengthening its decade-long global partnership with LVMH, Formula 1 has announced Moët Hennessy’s luxury spirit, Belvedere, as its first-ever official vodka partner. Kicking off in Australia, Belvedere will host an official after-party for the ‘Formula 1 Louis Vuitton Australian Grand Prix...
Most recently, as head of global business marketing at TikTok ANZ, he helped shape the platform’s creative direction and spearheaded groundbreaking brand collaborations.
Singapore – Singapore’s Ministry of Health (MOH) has partnered with Dentsu Creative Singapore to launch a campaign urging Singaporeans aged 40 and above to enrol in ‘Healthier SG’ and take charge of their health through preventive care. Titled “Live for Tomorrow, Today,” the campaign is part...
Singapore – The Singapore National Co-operative Federation (SNCF) has launched “Co-op of the Day” (#COTD), a brand awareness campaign celebrating the 100th anniversary of the Singapore Co-operative Movement (SCM). Hosted on SCM’s Instagram and Facebook pages, the campaign showcases the impactful work...
Kris brings years of enterprise and account experience from mParticle, PagerDuty, and Dropbox in Australia. Kris most recently led a team that drove sales, partnerships and operations and was focused on enhancing customer satisfaction and market presence in APAC.
For Laura, driving performance equates to driving efficiency and outcomes, helping advertisers reduce media waste and safeguard brand equity in the evolving media landscape.
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