Category: Marketing
Hong Kong – Hong Kong-based Wing Tai Properties is positioning its new residential development, CLOUDVIEW, as an emotional sanctuary for urbanites seeking to be connected to the city while enjoying space to breathe in its latest launch campaign. Described as a reimagining of modern living, CLOUDVIEW...
Bangkok, Thailand – Havas Thailand has appointed Navinda Kittisubkul to the newly created role of head of strategy and growth, where she will lead strategic and growth initiatives across the agency. In her new role, Kittisubkul will work closely with cross-functional teams to develop integrated solutions...
It added that the partnership would support the increased application of data and artificial intelligence (AI) within its operations.
Shanghai, China – Haircare brand CLEAR partnered with Oracle Red Bull Racing to highlight their solutions to “helmet hair” during the Formula One Chinese Grand Prix in Shanghai, using the race weekend to showcase its scalp-care technology and fan activations in the city. The activation in Shanghai provided...
India – Asian Paints has launched a new campaign for its Damp Proof product, emphasising the long-term reliability of its waterproofing solution for Indian homes. Featuring actors Ranbir Kapoor and Saurabh Shukla, the campaign underscores the brand’s message that not all waterproofing products offer...
The campaign focuses on everyday scenarios to underscore the role interpreters play in ensuring accuracy, confidentiality and professionalism in sensitive settings.
Vietnam – Starbucks Vietnam has opened Starbucks Fansipan, the highest Starbucks coffeehouse in Asia, perched atop Fansipan Mountain to offer visitors a unique blend of coffee, local culture, and the stunning landscapes of northern Vietnam. Located at Sân Mây within the Sun World Fansipan Legend complex,...
India – Cheil South West Asia (SWA) has appointed Kumar Awanish as the group’s chief operating officer, following his tenure as chief growth officer. In his new role, Awanish will lead the group’s operational strategy and report to the recently appointed president & CEO, Sungkyoon Kim. Based at the...
The film portrays how the lessons and guidance imparted by parents can continue to influence future generations, even as individuals pursue their own paths.
Hong Kong – As global innovation reshapes how brands connect with customers, marketing leaders face intensifying pressure to blend cutting-edge technology with human-centric strategy. From responsible AI adoption to harnessing analytics, evolving privacy expectations, and mobile-first consumer behaviour,...
