Category: Marketing
The new platform aims to reposition Gong cha from being viewed as an occasional treat to an everyday lifestyle beverage
Hong Kong – Café de Coral has partnered with dentsu Hong Kong to deliver a brand-led activation at CON-CON HONG KONG 2026, the city’s premier crossover IP festival held on April 4–5 at AsiaWorld-Expo. dentsu Hong Kong supported the rollout of Café de Coral’s “Hong Kong Flavour is a Must” platform through...
Bangkok, Thailand – In Bangkok’s Siam Square, a 10-metre purple “Lucky Cat” is drawing crowds—and attention to what Thailand’s cats are actually eating. WHISKAS, a Mars Petcare brand, has installed the oversized statue as part of a campaign linking feline nutrition to a familiar symbol of good fortune...
![[Featured Image] AI Visibility Forum 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Featured-Image-AI-Visibility-Forum-2026.png)
Manila, Philippines – The marketing and advertising landscape has moved firmly past the debate of whether artificial intelligence (AI) is a necessity. Today, the industry is no longer asking whether it should adopt AI, but how to master it. This evolution was the focus of the recent ‘AI Visibility:...
Singapore – Kotex has launched a global campaign highlighting the absence of menstrual blood in mainstream art, positioning it as a long-standing form of cultural censorship. Developed with DAVID London and Ogilvy Singapore, “Art’s Missing Period” brings together works that were previously rejected by...
Hong Kong – To mark the 30th anniversary of Ronald McDonald House Charities Hong Kong, McDonald’s Hong Kong has unveiled a new campaign highlighting three decades of compassion, support, and a “home away from home” for families in need. Developed with BBDO Hong Kong, the campaign centres on a remake...
Bangkok, Thailand – Thailand’s Food and Drug Administration has stepped up enforcement against misleading advertising of dietary supplements, as regulators respond to a surge in exaggerated claims across social media. The agency said on 6 March it is working with public health bodies and industry groups...
Singapore – Heineken has turned an office lift in the city’s financial district into a pop-up bar, kicking off an afterwork campaign with a surprise that caught hundreds of workers between floors. The beer brand staged the activation on 1 April at One Raffles Quay, where 384 office workers were served...
Manila, Philippines – Modern Media Group Inc. (MMGI), a media subsidiary of AGC Power Holdings Corp. (AGC PHC), has announced the conclusion of the Nylon Manila franchise within its portfolio, marking a shift in its broader media strategy towards a more integrated, multi-platform approach. The company...
Bangkok, Thailand – Thai telecoms operator AIS has partnered ReelShort to bring the short-drama platform into Southeast Asia, bundling content with 5G access in a push to deepen its digital offerings. “Southeast Asia is one of the most exciting and competitive mobile entertainment markets globally,”...
