Category: Marketing
Manila, Philippines — For many Filipino consumers who actively shape their own health and lifestyle choices, taking care of oneself is increasingly viewed not merely as a way to live longer or appear better, but as a means to cope with daily pressures and uncertainty. This insight emerges from the latest...
Manila, Philippines – IHG Hotels & Resorts is bringing back one of its most recognisable luxury brands to the Philippines, signing a new InterContinental Manila slated to open in 2032. The 212-room property will mark the return of the InterContinental flag to the capital after more than 15 years,...
The campaign film features several Malaysian personalities, including Sarimah Ibrahim in the lead role, alongside Fahrin Ahmad, Akhmal Nazri, Lyssa Jean, Wani Kayrie, Sharifah Rose, and Ayda Jebat, who is also a Watsons ambassador.
Indonesia – Krating Daeng Indonesia has launched a new campaign aiming to redefine the energy of Iftar, combining a re-energised cultural classic song with a modern take on ‘Takjil’ to connect generations and reflect evolving consumption habits. Created in partnership with Thai creative agency Yell and...
Manila, Philippines — Atome Philippines, part of Southeast Asia’s digital financial services platform Atome, has entered a year-long partnership with Jollibee Foods Corporation to enable the use and acceptance of the Atome Card across more than 1,300 Jollibee stores nationwide. The collaboration aims...
The campaign was created by an all-female team, including models, creatives, and production staff, aligning with the brand’s focus on women-led storytelling.
This year’s jury, composed of the Philippines' most distinguished marketing professionals, will leverage their deep expertise to evaluate entries across a wide range of categories.
United States – Omnicom Media has appointed Ellen Griffin as the new global brand president of OMD, the world’s largest media agency network. The move, effective immediately, follows the recent naming of Bradley Rogers as CEO of OMD USA. Griffin previously served as the agency’s president and global...
Bangkok, Thailand – Mineré mineral water has launched its integrated “Young ได้อีก” (Young, even more) campaign in collaboration with several long-established Thai brands, including Siang Pure, Madam Heng, Three Lady Cooks, Maepranom, and Jones Salad. The initiative spans both digital platforms and offline...
Singapore — Marketing in the age of AI is not just about keeping up anymore—it is about actually being the one to set the pace. The Sitecore City Tour Asia 2026 was a deep dive into exactly how brands can use AI, automation, and unified platforms to deliver experiences that are not just faster, but...
