Australia – Strengthening its decade-long global partnership with LVMH, Formula 1 has announced Moët Hennessy’s luxury spirit, Belvedere, as its first-ever official vodka partner.
Kicking off in Australia, Belvedere will host an official after-party for the ‘Formula 1 Louis Vuitton Australian Grand Prix 2025,’ featuring performances from internationally recognised DJs. Throughout the season, Belvedere Vodka will also be available in hospitality areas such as the ‘Paddock Club’ and ‘F1 Garage,’ adding to the event’s premium experience.
Stefano Domenicali, president and CEO of Formula 1, said, “Formula 1 has always been the symbol of prestige, adrenaline, and spectacle, which is why we are so thrilled to welcome Belvedere as our first Official Vodka Partner. Together we share the same dedication to quality and the pursuit of exclusive moments.”
“This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership,” Domenicali added.
This partnership marks Belvedere’s entry into global sports, aligning the vodka brand with Formula 1’s international reach. The collaboration aims to enhance the fan experience with unique events and premium hospitality offerings throughout the season.
Francois-Xavier Desplancke, president and CEO of Belvedere Vodka, shared, “I am immensely proud of the partnership between Belvedere and Formula 1. Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance.”
“In the high-octane world of Formula 1®, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner but as the embodiment of the festivities and the entertainment. Formula 1® isn’t just about speed; it’s about spectacle. And where there’s a race, there will always be a reason to honour the excitement of the sport, from off track to beyond,” he continued.
In January, Formula 1 announced a ten-year partnership with Louis Vuitton, making the luxury brand the title partner for the season-opening race in Melbourne, now named the ‘Formula 1 Louis Vuitton Australian Grand Prix 2025.’ As part of this agreement, Moët & Chandon returned as the official champagne of Formula 1, with Belvedere later joining as the official vodka partner.
In addition to its partnership with LVMH, Formula 1 has announced several other official collaborations, including a recent agreement with ALT Sports Data as its official betting data supplier and a partnership with global lottery operator Allwyn. Meanwhile, Singapore Airlines has extended its title sponsorship of the Singapore Grand Prix for another four years, securing its role through the 2028 season.
