Category: Marketing
![[Campaign] We Are Mobilise’s Youth Homelessness Matters Day](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-We-Are-Mobilises-Youth-Homelessness-Matters-Day.jpg)
Sydney, Australia – We Are Mobilise has launched a street-level campaign across Australia to mark Youth Homelessness Matters Day, using a familiar symbol of childhood to highlight a largely hidden crisis. The campaign, “No Place To Grow”, created with Droga5, part of Accenture Song, replaces the domestic...
![[Campaign] Esky x Creator Campaign](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Esky-x-Creator-Campaign.jpg)
Melbourne, Australia – Esky is moving to a social-first marketing model, launching a creator-led campaign built for TikTok as legacy brands in Australia chase relevance with younger audiences. The push, developed by The Social CliQ, part of Jaywing, marks a shift away from traditional campaign cycles...
Brosgill began as a marketing analyst and business development executive for Forward3D back in 2010, and quickly rose to the ranks within the company, becoming the Head of APAC and Russia in 2016.
Taiwan – Kenangan Coffee has officially entered the Taiwanese market with the opening of its first store at Shin Kong Mitsukoshi A11 in Taipei, marking its latest step in international expansion and introducing Indonesian coffee to a broader global audience while reinforcing Indonesia’s presence on the...
Sydney, Australia – AKQA has appointed Kyle Duckitt as Executive Strategy Director for Australia, bolstering its leadership bench as agencies recalibrate around data, technology, and creative integration. Duckitt joins the Australian leadership team reporting to Managing Director Justine Leong, and will...
Hong Kong – WPP Media Hong Kong has appointed Adrian Lee as Chief Client and Operating Officer, as it looks to strengthen client leadership and drive operational excellence across the business. Adrian joins with experience across agency and in-house roles in Asia and Europe. He started his career at...
There isn’t a fixed number of communication styles and theories in existence, but a common premise is that it starts with either the purpose or the sender, depending on which lecture one attended. Hence, CIMB Bank Philippines’ newly appointed Head of Marketing Communications, Nikki Constantino, argues...
EchoWeave focuses on generative engine optimisation (GEO), a strategy aimed at improving how brands appear and are interpreted by AI systems.
Singapore – COCO PR & Communications Agency has been appointed strategic communications partner for Devialet in Singapore, following a competitive pitch as the luxury audio firm steps up its presence in the city-state. The year-long retainer will see the agency handle brand building and campaign...
Bangkok, Thailand – The Mall Group has launched a new retail and cultural showcase in Songwat, seeking to tap into Songkran-driven tourism and rising interest in experience-led commerce. The initiative, “KUDTHAI 2026”, debuted as a pop-up from April 9 to 12 at Lost in Songwat, coinciding with Songkran,...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)