Category: Marketing
India – For the first time in its history, Britannia has redesigned both its ‘Marie Gold’ biscuit and packaging to honour Avani Lekhara, India’s first female athlete to win gold at both the Paris 2024 and Tokyo 2020 Games, marking a historic tribute to her extraordinary achievement. As part of the ‘Avani...
By understanding these complexities and implementing tailored engagement strategies, organisations can position themselves as market leaders in the era of digital personalisation.
India – Dentsu India has strengthened its Customer Experience (CXM) practice with the appointment of Devang Shah as chief business officer for consumer, industrials & commerce, and Hemant Kshirsagar as chief business officer for financial services & fintech. These appointments reflect Dentsu...
YouBiz, YouTrip’s financial platform, is teaming up with TikTok for Business to boost its financial and advertising solutions for businesses in Singapore.
These characters appear in the home of a well-meaning family during mealtime to promote a practical message: ‘do better meal planning’ - and ‘don’t forget your free meal planner!’
Hong Kong – CTF Life has been named the sole diamond sponsor of the Kai Tak Sports Park (KTSP) Grand Opening Ceremony, solidifying its role as the exclusive founding insurance partner of the sports and entertainment venue. CTF Life marked the occasion at the main stadium, joined by its customers, life...
India – Eveready Industries India Ltd., in partnership with Times OOH, has unveiled a high-impact airport advertising campaign for its latest innovation, Eveready Ultima batteries, aiming to maximise visibility and brand recall at Kolkata Airport. Named ‘Ultima: Ultimate Power, Non-Stop Action,’ the...
The campaign, titled ‘They Said What?!’, brings online myths about PTT to life, debunking them head-on to fuel truth.
Part of a wider “Return to routine-ish” campaign from DDB Sydney and OMD Sydney, the out-of-home ads target CBD office workers, showing there are more delicious things to crunch than numbers.
India – To mark International Women’s Day, Luminous Power Technologies and AutumnGrey, a Grey company, have launched the latest edition of their #WomenInEnergy campaign, aiming to break subconscious gender biases in STEM (science, technology, engineering, and mathematics). Now in its third year, the...
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