Category: Marketing
Hong Kong – The Ogilvy Group Hong Kong has promoted Duffy Lau to Chief Executive Officer, effective immediately, as it strengthens leadership across its two agency brands, Ogilvy and Grey. Duffy, previously Managing Director of Grey Hong Kong, will oversee people, clients and growth across The Ogilvy...
The agency said the new mandates reflect early market traction after entering the Malaysian market and highlight its ability to secure work across multiple sectors shortly after launch.
The initiative highlights the physically demanding nature of the Ramadan–Raya period, when long days of visiting and hosting celebrations take place in warm conditions.
Singapore – Vistar Media is strengthening its Singapore team with three new appointments, as programmatic digital out-of-home (DOOH) gathers pace across Southeast Asia. The firm, part of T-Mobile Advertising Solutions, has named Haravin K as Senior Business Director, Dawn Neca as Account Director, and...
Hong Kong – Cathay Cargo has unveiled its latest campaign with Leo Hong Kong, highlighting how its digital solutions are designed with a human touch to better address the needs of a complex and fast-moving logistics industry. Built around the idea that “we’ve already built the answers”, the campaign...
As part of the agreement, BOSS branding will also appear across the venue, including inside Rod Laver Arena.
Through the partnership, the airline aims to better engage international travellers across multiple markets while reinforcing its position as Malaysia’s national carrier.
India – Monte Carlo India has launched its Spring Summer 2026 campaign, inviting audiences to “levitate” through a surreal, gravity-defying narrative created in collaboration with integrated marketing agency Hashtag Orange. The campaign positions summer dressing as a sensory experience rather than a...
Hong Kong – Sunkist® Growers, the California-based citrus cooperative, has launched the Sunkist Joocies Party, a limited-time pop-up at K11 Art Mall in Hong Kong, turning citrus into a seasonal fashion-inspired accessory. As part of the activation, Sunkist introduced a blind box collection of citrus-themed...
Bangkok, Thailand – Meta has launched its first dedicated Instagram campaign in Thailand, a market where short-form video is fast becoming the default social currency. Created by BBH Singapore, the push aims to deepen engagement with Instagram Reels among younger users. At its core is a simple...
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