Category: Marketing
Tenaga Nasional Berhad (TNB) has launched a new Hari Raya Aidilfitri campaign film titled “Raya Pertama,” focusing on themes of togetherness and the importance of strengthening community bonds in modern Malaysian society.
Manila, Philippines – The Philippine Competition Commission (PCC) has revised the thresholds that determine when mergers and acquisitions must be reported, with the Size of Party (SOP) threshold increased from 8.5B (USD $141.4m) to 9.1B (USD $151.4), while the Size of Transaction (SOT) threshold rose...
Melbourne, Australia – In Australia’s crowded ice cream aisle, novelty still sells — particularly when it leans into absurdity, as Maxibon rolls out its Choc Chip Cookie Bon with an integrated campaign developed by SICKDOGWOLFMAN. The effort centres on a simple, if surreal premise: what happens when...
Manila, Philippines – AirAsia Philippines, part of the regional AirAsia Group and led by Capital A CEO Tony Fernandes, received a warning from the Civil Aviation Authority of the Philippines (CAAP), citing 833.7m (USD $13.92m) worth of unpaid obligations, InsiderPH reported. According to InsiderPH’s...
Estée Lauder has confirmed that it is in talks with Spanish beauty brand Puig for a potential business combination of the two businesses, but noted that no final decision has been made.
Singapore – Singapore’s national football body is stepping up its outreach as the men’s team prepares for its next home fixture, following a milestone qualification for the AFC Asian Cup. The Football Association of Singapore (FAS) has released a new brand film aimed at strengthening public support for...
The campaign, developed by Howatson+Company, marks what the company describes as a shift from a period of rebuilding to one of renewed competitiveness, following a year of network expansion and business transformation.
Taiwan – Grab Holdings has agreed to acquire the Taiwan delivery business of foodpanda from Delivery Hero for $600 million in cash, subject to regulatory approvals and customary closing conditions. The transaction is expected to close in the second half of 2026. Once completed, Grab will expand into...
Hong Kong – adidas Originals and Dentsu Hong Kong recreated the city’s football streets at ComplexCon this week, turning a convention hall into a live showcase of sport and style. The brand’s Provision Store (愛迪達辦館) drew directly from Fa Yuen Street, the city’s iconic football jersey district,...
Bangkok, Thailand – Suhayl Limbada has announced he is stepping down from his role as market lead and chief marketing officer at KFC Thailand, ending a four-year stint leading the brand’s marketing and business transformation. In a LinkedIn post, Limbada said his tenure with the company “comes to an...
