Category: Marketing
![[Campaign] Decathlon Thailand x Dentsu x Valentines](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Decathlon-Thailand-x-Dentsu-x-Valentines.jpg)
Bangkok, Thailand – Decathlon Thailand has reworked the city’s familiar culture of flower gifting into a quiet public health prompt, in a campaign that trades sentiment alone for something more functional. The idea, developed with Dentsu Creative Thailand and Dentsu One (Bangkok) for Valentine’s...
Manila, Philippines — Lennon Group has appointed Emmy-nominated filmmaker and producer Quark Henares as its Chief of Content & Storytelling, as the creative studio strengthens its leadership team and expands its focus on narrative-driven work. In his new role at Lennon Group, Henares will oversee...
Developed by Droga5 ANZ, part of Accenture Song, the campaign features a fictional small business owner named Maria and illustrates the potential impact of hiring the wrong employee.
Mumbai, India – E-commerce platform Flipkart has launched a new campaign in partnership with Leo India that links cricket umpire signals to real-time shopping offers during matches. The campaign features former international umpire Billy Bowden, whose distinctive on-field gestures are used as prompts...
Founded in 2025, Feel Good Network said it has grown eightfold and now works with more than 20 clients across different industries.
![[Report] HubSpot x AI Adoption](https://marketech-apac.com/wp-content/uploads/2026/04/Report-HubSpot-x-AI-Adoption.jpg)
Singapore – A sharp gap in Singapore’s artificial intelligence journey, with widespread adoption failing to translate into advanced usage, has been revealed in HubSpot’s latest study. Surveying more than 700 business leaders, 64% said they are already using AI consistently across daily workflows. Yet...
![[Campaign] Toyota x Long Live Recreation](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Toyota-x-Long-Live-Recreation.jpg)
Sydney, Australia – Toyota Australia has unveiled a new campaign for its latest RAV4, leaning into outdoor lifestyles as competition intensifies in Australia’s crowded SUV market. Developed with Saatchi & Saatchi Australia, the “Long Live Recreation” platform marks the launch of the sixth-generation...
Tang and Yee form part of Edelman’s expanded Southeast Asia Public and Government Affairs team, which the firm said is designed to support CEOs, boards, and strategy leaders in aligning government engagement.
With C-sections continuing to rise across Malaysia & Singapore, mums are starting to be more aware of the possible immunity differences and nutritional needs of C-section children, as compared to non-C-section children. C-section children may miss exposure to beneficial maternal bacteria —an important...
In the report, it noted that advisers at Goldman Sachs are exploring strategic options for Burson, which could pave the way for an eventual sale.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)