Category: Marketing
The Tet 2025 campaign serves as a pivotal moment in this transformation, reinforcing Mirinda as a cultural icon of playfulness that brings people together beyond just entertainment.
India – Gleneagles Hospitals, part of the IHH Healthcare network, has teamed up with Havas Life Mumbai for its latest campaign, “Where Good People Make You Feel Better”, which goes beyond showcasing medical expertise to highlight the equally crucial role of human compassion in healthcare....
Recognising the shift in viewing habits and the prevalence of "doomscrolling" during Ramadan, the sooka Ramadan - Buat Puasa Tak Terasa (ease your fasting struggles) campaign aims to offer a refreshing alternative: engaging content on the sooka streaming platform.
While continuing to lead the team in Australia, Suzie will now also be responsible for driving the agency’s growth across Asia-Pacific, fostering regional partnerships, and strengthening capabilities. She will drive innovation to meet the evolving needs of brands navigating an increasingly complex social...
Thailand – PepsiCo has unveiled its new brand platform, shifting from traditional brand statements to authentic consumer reactions—letting people see great taste in action rather than just hearing about it. Titled ‘You Can’t Hide Great Taste,’ the campaign introduces Pepsi’s new visual cue, the “Taste...
In addition, a contest in the search for the hottest and juiciest Raya pick-up lines will run between 20 – 27 March in Malaysia and Singapore, and winners will stand a chance to win a Nando’s Family Platter for 4.
Singapore – Singapore’s Ministry of Culture, Community and Youth (MCCY), in partnership with Dentsu Creative Singapore, has launched a digital campaign showcasing the dedication, resilience, and extensive support networks that drive Singaporean athletes to success. The campaign’s hero film, ‘Every Support...
Already considered one of Australia’s largest consumer healthcare companies, Initiative’s remit includes all media buying, planning and strategy, as Aspen Australia seeks to grow its market leading position in a highly competitive and regulated market.
Japan – Global media intelligence and consulting firm CARMA has expanded into Japan with the launch of its Tokyo office, marking its 23rd global location and reinforcing its commitment to delivering advanced media insights to Japanese organisations. CARMA currently works with several Fortune 500 Japanese...
South Korea – Samsung Electronics has announced that its co-chief executive officer, Han Jong-Hee, passed away on Tuesday due to cardiac arrest. Han, 63, dedicated nearly four decades to Samsung Electronics, building his career in the company’s television division. Since 2022, he had led Samsung’s...
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