Category: Marketing
The research found that ads placed in the centre of the screen on mobile received 25% more attention than ads on the side of the screen.
Strategic communications consultancy RICE has announced its new line of consultants in its Singapore office.
While the role of content continues to expand, the need for self-regulation, transparency and accountability in content creation by all parties is highly crucial to ensure that the content landscape in Malaysia is a truly dynamic, progressive and a safe one for all.
Through the partnership of Media Specialists Association of The Philippines and ad-tech player, Moving Walls, a guidebook has been launched for marketers on how to extend video advertising reach in the real-world.
The campaign urges Aussies to help preserve Zero G areas so future generations will always have places to experience the benefits of being outdoors and offline.
By firstly engaging internal teams on this NFT initiative, FWD Insurance aims to further enhance customer experience.
Through the Leanplum acquisition, CleverTap will combine the product stack of both organisations and extend its solutions and technology globally.
Media agency network OMD India has appointed Charul Tomar as its new head of strategy. In her new role, she is tasked to spearhead impactful, strategic initiatives for the company.
This collaboration will drive Siam Piwat’s retail arm forward and further strengthen the business partnership between Siam Piwat and Takashimaya Group.
William Ho will be leading HKBN’s enterprise services arm, expanding and leveraging its system integration capabilities.
