Category: Marketing
Bangkok, Thailand – Bookstore chain B2S has launched its “B2S Book Curated for You” campaign in collaboration with publishers, as part of efforts to strengthen Thailand’s reading community and expand its retail ecosystem. The initiative centres on curated book selections, community-building, and an integrated...
Manila, Philippines – Cetaphil Philippines has launched ‘Cetaphil SkinLabs: Derm On Tour’, a nationwide initiative aimed at expanding access to dermatologist-backed skincare guidance across Filipino communities. The programme builds on the brand’s “Cetaphil SkinLabs” platform introduced in 2025, which...
Bangkok, Thailand – CP AXTRA’s Makro has launched its new “Live Like a PRO” campaign in Thailand, positioning the initiative as part of its broader shift toward an omnichannel business model that caters to both everyday consumers and business operators. The campaign underscores Makro’s effort to expand...
Singapore – VFS Global has officially appointed Ellerton & Co. as its public relations agency for the ASEAN region. This strategic mandate encompasses Singapore, the Philippines, Indonesia, Thailand, and Vietnam, focusing on enhancing VFS Global’s engagement with media and key stakeholders. The...
Manila, Philippines – Robinsons Retail Holdings Inc. (RRHI) will close all 11 of its standalone No Brand stores in the Philippines by the end of June 2026. The Gokongwei-led retailer confirmed on Wednesday. The decision marks the end of its partnership with South Korea’s Emart, the owner of the No Brand...
The campaign also highlights KFC Malaysia’s ongoing community initiatives such as Kongsi Kasih, Kongsi Rezeki and Add Hope, which focus on supporting underprivileged families.
Bangkok, Thailand – Disney Thailand is marking the 100th anniversary of Winnie the Pooh with a series of collaborations involving Thai and international brands, introducing licensed product collections and consumer experiences scheduled throughout 2026. The initiative spans multiple categories, including...
Singapore – Bright yellow figures staging impromptu fitness challenges across Singapore have been identified as part of a marketing campaign by Tiger Brokers Singapore. The activity formed the first phase of the brokerage’s “Where’s Your Next Step” campaign, designed to encourage individuals to take...
The campaign builds on last year’s success and is designed to celebrate inner strength and encourage young women to pursue their ambitions.
Sydney, Australia – Cross-border payments firm OFX has appointed Liz Lord as chief marketing officer, handing her the task of sharpening its brand as the company pushes beyond its legacy payments business. Based in Sydney, Lord joins at a moment when mid-market firms across Asia-Pacific are rethinking...
