Category: Marketing
![[Case Study] One Lourdes Inquiry Center](https://marketech-apac.com/wp-content/uploads/2026/04/Case-Study-One-Lourdes-Inquiry-Center.jpg)
In a healthcare environment where patient frustration often arises from inefficient communication, Our Lady of Lourdes Hospital set out to centralise access, enhance patient navigation, and improve overall service delivery. When the One Lourdes Inquiry Center launched in July 2024 in partnership with...
India – Britannia Tiger Krunch has launched an awareness campaign titled ‘Tiger Hero Hunt’, aimed at helping children identify and respond to everyday bullying situations through an interactive storytelling experience. The campaign highlights how bullying can often occur in subtle, everyday interactions...
In the role, Gatt will focus on connecting the capabilities of Omnicom’s wider ecosystem, including the group’s marketing orchestration platform Omni as well as advisory services from Credera and The Loom, alongside broader data, technology, and agency expertise.
India – Uber has launched a new IPL-season advertising campaign promoting its Uber Bike service, highlighting rides starting at ₹25 (US$0.30) for trips of up to 3 kilometres. Developed in collaboration with Indian hip-hop artists Divine and Roll Rida, the campaign departs from the league’s typically...
Hong Kong – Amoy Food Ltd., a local sauce brand with more than 110 years of history, has launched a campaign featuring Hong Kong rapper Billy Choi to promote its new Amoy Handmade Stir-Fried Chilli Oil (淘大手工爆炒辣椒油). Under the tagline 香辣 Chilli Shock, the campaign targets both spice lovers and younger...
Developed in partnership with Bastion and supported by media and digital agencies Zenith and Digitas, the campaign centres on an interactive ALDI IQ Test, a short quiz aimed at helping shoppers gauge their grocery shopping knowledge.
Hong Kong – DBS Bank (Hong Kong) Limited has announced plans to open its first flagship Treasures Centre in Kowloon at 50 Nathan Road in the third quarter of 2026, expanding its wealth management presence in Hong Kong. This will be the bank’s second flagship Treasures Centre in Hong Kong and is positioned...
The team will work to translate cultural and technological shifts into opportunities for brands operating in the region.
For more than 15 years, Emirosco “Michael” Sena has played a central role in shaping the brand and marketing evolution of Cebuana Lhuillier, one of the Philippines’ most recognised financial services brands under PJ Lhuillier Group of Companies. Now serving as First Vice President (FVP) and Chief Marketing...
Vietnam – Sunsilk, the hair care brand under Unilever, has partnered with The Friday Vietnam to launch a new campaign that reinterprets its long-standing “smooth” tagline, aiming to engage a younger audience. For decades in Vietnam, “Mượt như Sunsilk” (Smooth as Sunsilk) has evolved beyond a brand line...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)